For the last two months, MDPathways has taken the spotlight from California to Puerto Rico! Committed to improving patient engagement and creating a better experience for patients and practices alike, the MDnetSolutions team has been hard at work demonstrating this industry-changing platform.

Here’s a recap of our recent travels:

AMIA 2015 Annual Symposium (American Medical Informatics Association) November 14–18 San Francisco, CA This week Alan Creighton, CEO, and Heather Sobko, CMIO and Vice President of Medical Services, are headed to Silicone Valley to attend the AMIA 2015 Annual Symposium. Heather is a long-time member of the AMIA organization and brings insights from her nursing experience as well as informatics to table for MDPathways. She and Alan will meet with other industry leaders to share and discuss the use of data-driven tools to effectively improve outcomes, care coordination and quality while significantly reducing costs. ObesityWeek 2015 November 2–6 Los Angeles, CA MDPathways created major buzz at the country’s largest conference for the innovators and providers committed to battling obesity. This week-long exhibition is a joint initiative between the American Society for Metabolic and Bariatric Surgery (ASMBS) and The Obesity Society (TOS) to brings together surgeons, physicians, nurses, dietitians, psychologists, researchers and even software developers to demonstrate and educate one another about new discoveries in the push for a better patient experience. PRHA (Puerto Rico Hospital Association) October 7–10 San Juan, Puerto Rico Last month, the MDnet team joined more than 600 international healthcare professionals and representatives from Puerto Rico and surrounding islands to dive deep and brainstorm solutions for patient care coordination, quality improvement, cost reduction, administrative measures, and value-based care. There they also exhibited MDPathways and the newly released MDCare Transition System, which was met with much excitement and interest. The team have scheduled a return visit for further discussions with the Puerto Rico Healthcare System to explore a partnership. Stay tuned for more updates from the team and be sure to follow us on Twitter 

Guideway Care, a fully integrated patient engagement company, today announced the retirement of its founder Rich Rosenzweig. Having founded the company in 2004, Rosenzweig also was president and on the front lines of creating solutions that streamline patient engagement, patient management, and outcomes management for both large and small healthcare providers, hospitals, medical device manufacturers and pharmaceutical development companies. During the last decade, Rosenzweig, 60, oversaw the organization grow significantly, and its systems and services play an integral part in hundreds of thousands of surgeries in an industry that doesn’t only change people’s lives, but in many cases, saves their lives. Rosenzweig will remain a consultant with the company during the next 12 months and work closely with Guideway Care CEO Alan Creighton on maintaining the company’s goal of providing customer’s with exceptional services designed to increase patient engagement, streamline patient management processes and improve outcomes management. “Our employees and customers are very important to me and I want you to know that I am a better person today, having met you along the way,” Rosenzweig announced. “At the end of your work day, all of your efforts were directed toward helping people get healthy and to live a better life. They put their life in your hands and you take on that responsibility selflessly to help them recognize their hope. What you do is noble and selfless amid a world that is not quite anywhere near that level of caring for people. I truly admire you for that and am hopeful Guideway Care has helped you to better do that in some small way.” In recognition of Rosenzweig’s founding of the company, Creighton wished the departing president a fond farewell into retirement. “We wish Rich the best in his well-deserved retirement and thank him for his founding of Guideway Care and his contributions to the healthcare industry,” Creighton said. “We are pleased Rich will continue to consult with the company and know that his vision and dedication to our employees and customers has set the foundation and mission of Guideway Care. We look forward to continuing to deliver on that mission, and we wish Rich the best.”

About Guideway Care Sequence of Activation:

Guideway Care is a leading provider of digital marketing, patient engagement software and boutique medical call center services. Guideway Care uses powerful strategies that span across the healthcare process to increase patient engagement, streamline patient management and generate desirable outcomes to drive success for healthcare providers. For more information, visit Guideway Care.   Media Contact: Todd Callahan , 770-882-2925, tcallahan@mdnetsolutions.com

Guideway Care, a leader in digital marketing, patient engagement software and medical call center services, announced the addition of Alan L. Creighton as its new Chief Executive Officer. “Guideway Care is extremely well-positioned for growth as we expand our service offerings for patient engagement and digital marketing,” said Creighton, whose appointment was announced June 26. “The company has exceptional assets and a solid foundation in place to be able to add even greater value for customers. I’m extremely enthusiastic about the opportunities that lie ahead as we focus on delivering the most innovative software solutions in the industry.” Creighton excels in leading and transitioning companies to make them trailblazers within their industries. In 2001, Creighton founded Momentum Telecom and rapidly grew the company to more than 155,000 subscribers. During his tenure, Creighton guided Momentum’s transition to IP voice and cloud-based solutions and established dedicated services to the Wholesale VoIP market. Four years later, Creighton successfully completed three acquisitions and secured the capital and enterprise-grade network infrastructure needed to enable Momentum’s expansion into the national business voice and unified communications retail market in 2011. Prior to entering the telecom industry, Creighton, a graduate of the University of Alabama, spent more than a decade in the healthcare industry. “Alan is an experienced businessman and proven leader with a vision that will ensure the company’s continued success and growth,” said Guideway Care  Founder, President and Board Member, Rich Rosenzweig, who continues his primary focus on growing and expanding the business. “We’re glad that he will be joining the Guideway Care family, and look forward to working with him to make strategic moves to expand our software solutions.” About Guideway Care Guideway Care is a leading provider of digital marketing, patient engagement software and medical call center services. Guideway Care – Sequence of Activations uses powerful strategies that span across the healthcare process to increase patient engagement, streamline patient management and generate desirable outcomes to drives success for providers. For more information, visit Guideway Care.

This November marked an exciting time for Guideway Care. We had another successful year as an exhibitor for ObesityWeek 2013, sharing with attendees many of our innovative tools and services that engage patients, accurately record information, and drive the best possible outcome. ObesityWeek 2013 is the largest meeting of its kind for the bariatric community, and MDnet regularly attends this show because of the pivotal role we play in serving experts just like you. Our president and CEO Rich Rosenzweig was able to conduct live demos at our booth about LeadTracker, our multifaceted patient management system. His one-on-one demonstrations took place alongside detailed showings of other MDnet services, such as SEO, online seminars, patient portals, electronic form submissions, and so much more. This year the annual convention was held at the Georgia World Congress Center (GWCC) in Atlanta, and marked the first time that The Obesity Society (TOS) and the American Society of Metabolic and Bariatric Surgery (ASMBS) put on the trade show together. With the event held right in our backyard, Guideway Care -had the opportunity to host clients in our hometown of Atlanta, and we wanted to share some of our favorite moments. Take a look at the photos below of our booth, the GWCC, and our team members excitedly connecting with many of you. Can’t wait to see you again next year at ObesityWeek in Boston!

ATLANTA – June 10, 2011 – Guideway Care will feature its newest comprehensive marketing and multimedia solutions at the 28th Annual Meeting of the American Society for Metabolic and Bariatric Surgery (ASMBS) June 12-17, 2011, at the Gaylord Palms Hotel and Convention Center in Orlando, Florida. Located in booth 519, Guideway Care will showcase several new marketing solutions specifically designed for bariatric and medical practices, including medical call centers, search engine optimization, medical online seminar design, and patient tracking. Guideway Care is also a leading medical Website designer, providing a myriad of services for medical practices, hospitals, manufacturers and other healthcare businesses. Guideway Care specializes in developing sophisticated and dynamic Websites for bariatric practices. Each Website is custom built for each practice and includes such functionality as online seminars, patient portals, message boards, social networking communities and blogs. Guideway Care also creates engaging online multimedia, including video and podcasts to help improve Website affinity and brand loyalty. The audience at ASMBS will include surgeons, primary care physicians, nurse practitioners, registered nurses, technicians, psychologists, registered dietitians, and many other professionals from around the country and abroad who are actively involved in their respective practices’ purchase decisions. This year’s ASMBS meeting will allow them to examine Guideway Care newest advances in patient tracking and seminar technology. During the ASMBS event, Guideway Care will also feature presentations on the latest techniques in Web marketing, such as the patient portal, a customized service which allows patients to log in and track their results. Guest speaker, Lauren Bailey, RD, is the owner of NutriSource, a consultation service for bariatric surgeons, cardiologists, family practitioners, physical therapists, and pharmacists among others. Lauren will discuss NutriSource’s Patient Portal powered by Guideway Care. Lauren has a certificate in Adult Weight Management Training and is a member of the American Dietetic Association, the American Society for Bariatric Surgery and the Obesity Action Coalition. NutriSource’s customized patient portal offers video educational consultations, health risk assessments, and secure direct patient-physician communication pathways. According to Lauren, the Patient Portal took her business to the next level by allowing her team to put their patients first. Other topics covered at the event include: search engine optimization, online seminars, Leadtracker™, patient tracking, and medical call center. Guideway Care online seminars eliminate the frustration sometimes associated with the in-person symposium. Bariatric practices see immediate ROI with medical online seminar design, a feature that allows potential patients to learn about bariatric procedures from the comfort of their own homes. Guideway Care Leadtracker is the ultimate, comprehensive software program used to fully manage the lead capture to surgery process. It can be integrated into existing systems and Websites. Practices can easily manage and track reminders, follow-ups and communications with this innovative package, not to mention insurance information, co-morbidities and other pertinent data. Medical call centers are an integral part of the patient communication process, and Guideway Care Bariatric Call Center delivers proven improved patient retention wherein skillful Practice Representatives handle initial patient intake, seminar registration, and consultation appointments, ensuring a positive patient experience with quick, courteous and friendly service. Round off these informative solutions with Guideway Care Search Engine Marketing presentation, which is geared to put practices at the top of search engine results, and the week is shaping up to be an exciting and informative glimpse into how Guideway Care keeps practices ahead of the game. To learn more about Guideway Care and its participation at the ASMBS Annual meeting, please visit Guideway Care.