Craig Parker has a history of building innovative health care companies with business models that improve care delivery and provide better experiences for all involved. Before taking the helm at Guideway Care, Craig served as a senior leader in health care companies working in the patient experience and provider efficiency spaces. In his role as CEO, Craig serves as the company’s chief evangelist, spreading the message that Guideway Care’s services improve life for patients and providers alike.

As an experienced finance and operations executive, Jelena Virijevic has a proven track record of building and scaling businesses in mission-driven healthcare technology and services. She has spent over 20 years leading high-growth startups and private equity-backed organizations, fostering purpose-driven cultures and high-performing teams. She completed “Building Organizations for the Future” at Harvard University, specializing in organizational design, and is passionate about leadership development and coaching.

With 30+ years healthcare experience, Jim Yamshak has successfully led organizational growth initiatives and developed high performing sales teams specializing in Diagnostic Imaging, Healthcare IT, Radiology Services and Enterprise Clinical Quality Data Management. He has a history of rapidly increasing revenues and significantly growing partner bases. Before joining Guideway Care, he served for 10 years as Chief Business Development Officer at Q-Centrix.

In addition to his role as CMO of Guideway Care, Dr. Partridge is Director Emeritus and Professor Emeritus of the UAB Comprehensive Cancer Center and Medical Director of the UABHS Cancer Community Network. Throughout his long career in medicine Dr. Partridge has translated academic research into practical real-world applications, particularly in the areas of cancer prevention and the reduction of disparities in health care. He has served as President of the National Board of the American Cancer Society and Chairman of the Commission on Cancer for the American College of Surgeons.

David leads digital transformation initiatives at Guideway Care, including the development of a “digital workforce” to augment Activation Care Guides and strengthen partner outcomes. With 30 years of healthcare experience across health systems and health IT vendors, he brings a rare combination of operational, technology, and go-to-market leadership. He spent two decades at Memorial Hermann Health System as CIO, Chief Marketing Officer, and EVP and Chief Strategy Officer, and held senior leadership roles at Cerner leading consumer and employer solutions.

Leighton joined Guideway as Chief Analytics Officer in 2021 and has vast experience across the back-office functions of healthcare. She has spent the past ten years of her career using data analytics to inform process improvement and scale across the healthcare ecosystem — including CCM, population health, and revenue cycle.

Lisa leads the advancement of AI-enabled patient activation and workflow transformation across care management operations. Her work focuses on building and deploying intelligent, governed AI capabilities — including conversational AI, care orchestration, and analytics — to augment care teams and scale activation programs. With more than 30 years of experience across healthcare technology and services, she spent 26 years at Cerner in progressive leadership roles, most recently as Vice President of Product Management for Population Health Solutions. She is also Co-Founder and Managing Partner of Waypoint Healthcare Solutions.

Jessica leads strategies that strengthen customer satisfaction, deepen partnerships, and fuel organizational growth. With more than 15 years of experience in healthcare operations, clinical strategy, and product innovation, she brings a unique combination of nursing expertise and business insight to advancing value-based, patient-centered outcomes.

Lisa oversees people operations and advances a culture of excellence, accountability, and continuous improvement. Drawing on more than 20 years of human resources leadership, she brings a people-first yet operationally rigorous approach to building scalable HR services. She is deeply committed to empowering a diverse team of more than 200 employees to deliver high-quality care and meaningful support to patients throughout their healthcare journey.

Paul leads efforts to ensure operational excellence and interoperability across the company’s activation programs. With more than 30 years of Health IT experience, his background spans enterprise solution architecture, managed services, client delivery, and professional services leadership at organizations including Q-Centrix and Agfa HealthCare. Known for building scalable, data-driven operations that integrate complex systems and streamline workflows.

Sam leads the teams responsible for delivering scalable, high-quality technical solutions that support customer success and operational excellence. With more than two decades of experience spanning customer success, software implementation, engineering leadership, and mission-critical support, Sam specializes in building high-performing teams and streamlining complex processes across healthcare, public safety, and education technology environments.