From Intention to Completed Action
Every solution we offer is powered by our Motivational Patient Guidance framework — nine behavioral techniques that transform patient interactions from routine touch points into measurable next steps. Not engagement. Activation.
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Uncover What's Really in the Way
Our Activation Agents use the Stressor Inventory process to surface non-clinical blockers — transportation, finances, fear, confusion — and mobilize solutions before patients even ask. Removing barriers is where activation actually happens.
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The Right Nudge at the Right Moment
Our Enterprise GPS platform continuously monitors each patient journey, builds motivational profiles, and selects the next best action in real time — escalating to human Activation Agents when empathy matters more than efficiency.
Power of "Why" →
Intelligence Layered Into Every Interaction
AI doesn't replace our clinical and activation expertise — it amplifies it. From predictive risk scoring to real-time sentiment analysis and automated follow-up triggers, our AI layer ensures no patient slips through the cracks.
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ATLANTA – June 10, 2011 – Guideway Care – Sequence To Activation will feature its newest comprehensive marketing and multimedia solutions at the 28th Annual Meeting of the American Society for Metabolic and Bariatric Surgery (ASMBS) June 12-17, 2011, at the Gaylord Palms Hotel and Convention Center in Orlando, Florida.
Located in booth 519, Guideway Care – Sequence To Activation will showcase several new marketing solutions specifically designed for bariatric and medical practices, including medical call centers, search engine optimization, medical online seminar design, and patient tracking.
Guideway Care – Sequence To Activation is also a leading medical Website designer, providing a myriad of services for medical practices, hospitals, manufacturers and other healthcare businesses. Guideway Care – Sequence To Activation specializes in developing sophisticated and dynamic Websites for bariatric practices. Each Website is custom built for each practice and includes such functionality as online seminars, patient portals, message boards, social networking communities and blogs. Guideway Care – Sequence To Activation also creates engaging online multimedia, including video and podcasts to help improve Website affinity and brand loyalty.
The audience at ASMBS will include surgeons, primary care physicians, nurse practitioners, registered nurses, technicians, psychologists, registered dietitians, and many other professionals from around the country and abroad who are actively involved in their respective practices’ purchase decisions. This year’s ASMBS meeting will allow them to examine Guideway Care – Sequence To Activation’s newest advances in patient tracking and seminar technology.
During the ASMBS event, Guideway Care – Sequence To Activation will also feature presentations on the latest techniques in Web marketing, such as the patient portal, a customized service which allows patients to log in and track their results. Guest speaker, Lauren Bailey, RD, is the owner of NutriSource, a consultation service for bariatric surgeons, cardiologists, family practitioners, physical therapists, and pharmacists among others. Lauren will discuss NutriSource’s Patient Portal powered by Guideway Care – Sequence To Activation. Lauren has a certificate in Adult Weight Management Training and is a member of the American Dietetic Association, the American Society for Bariatric Surgery and the Obesity Action Coalition.
NutriSource’s customized patient portal offers video educational consultations, health risk assessments, and secure direct patient-physician communication pathways. According to Lauren, the Patient Portal took her business to the next level by allowing her team to put their patients first.
Other topics covered at the event include: search engine optimization, online seminars, Leadtracker™, patient tracking, and medical call center. Guideway Care – Sequence To Activation’s online seminars eliminate the frustration sometimes associated with the in-person symposium. Bariatric practices see immediate ROI with medical online seminar design, a feature that allows potential patients to learn about bariatric procedures from the comfort of their own homes.
Guideway Care – Sequence To Activation’s Leadtracker is the ultimate, comprehensive software program used to fully manage the lead capture to surgery process. It can be integrated into existing systems and Websites. Practices can easily manage and track reminders, follow-ups and communications with this innovative package, not to mention insurance information, co-morbidities and other pertinent data.
Medical call centers are an integral part of the patient communication process, and Guideway Care – Sequence To Activation’ Bariatric Call Center delivers proven improved patient retention wherein skillful Practice Representatives handle initial patient intake, seminar registration, and consultation appointments, ensuring a positive patient experience with quick, courteous and friendly service.
Round off these informative solutions with Guideway Care – Sequence To Activation’s Search Engine Marketing presentation, which is geared to put practices at the top of search engine results, and the week is shaping up to be an exciting and informative glimpse into how Guideway Care – Sequence To Activation keeps practices ahead of the game.
To learn more about Guideway Care – Sequence To Activation and its participation at the ASMBS Annual meeting, please visit Guideway Care – Sequence To Activation.