Four Keys to Successfully Rebranding Your Healthcare Marketing Efforts
“It’s a good thing to be forced to be innovative,” Avice Meehan, Senior Vice President, Chief Communications Officer, Memorial Sloan Kettering Cancer Center. Innovation in the way outcomes are achieved and measured within the healthcare industry is forcing companies to rethink how they approach hea…
Salesforce Connections 2016 Spotlights Opportunities for Personalizing the Patient Journey
Salesforce Connections 2016 (#cnx16) is in the books! Three exciting days at Atlanta’s Georgia World Congress Center set the stage for phenomenal networking, ideating, and market research around trends in what is now the evolving world of customer experience and relationship management. This inclus…
Is Your Care Coordination Solution Improving Patient Reported Outcomes – And Bottom Line? (Part 1)
The term care coordination is becoming increasingly prevalent in every aspect of health IT, from HIPAA to patient satisfaction. The Agency for Healthcare Research and Quality defines care coordination as:
“Care coordination involves deliberately organizing patient care activities and sharing infor…
April is National Minority Health Month
“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela
Thanks to the exceptional team at MDnet, we can help our clients improve education as well as access to health care for minority populations and across cultural barriers that otherwise restrict access…
mHealth Tools Let You Measure Post-Operative Patient Success By the Numbers
How do you define success in today’s evolving healthcare industry? How can you improve patient outcome success while keeping your focus on your bottom line? Mobile health (mHealth) tools allow you to focus on providing state-of-the-art healthcare, reducing costs, and improving patient outcome succe…
Content Strategy: How it Works and Why You Need It
Want Content that Converts? Forget the 5 Ws of Writing – Content Strategy is How it Works
Everyone knows the bare bones of a good story. Whether it’s a joke for the break room, background for a business plan, or just a quick social update, the “who, what, why, when, where” is vital to sharing a sto…
4 Healthcare Hashtags & How to Use Them
In today’s “always-on” society that values information more than ever, it’s no wonder we’re taking our health questions online, too. So how can we marketers use this outlet to increase patient engagement and help practices connect more with their patients? Start with these four hashtags:
#mHealth
T…
Today’s Coffee Break: Tom the Thankful Turkey Returns!
Today’s Coffee Break post is written by Brice Kennedy — our own in-house graphic designer, illustration artist and web designer who just so happens to the be creator of Tom the Thankful Turkey. Swing by the creative quad to say hello and get a sneak peek at his next big project!
Thanksgiving is al…
MDPathways Q&A with Gopi, Chief Technology Officer and Hayley, Director of Product Management
We’re thrilled with the excitement and recognition that MDPathways has received. Our new patient engagement and management platform recently debuted at conferences from California to Chicago to Puerto Rico — creating a buzz at ASMBS ObesityWeek 2015, SHSMD Connections by the American Hospital Assoc…
MDnet On the Road
For the last two months, MDPathways has taken the spotlight from California to Puerto Rico! Committed to improving patient engagement and creating a better experience for patients and practices alike, the MDnetSolutions team has been hard at work demonstrating this industry-changing platform.
Here’…
Engaging the “Consumer Patient” — What Healthcare Must Learn from Telecom
To launch our ongoing Leader’s Thought blog series, this post is written by Alan Creighton — communications mogul turned CEO of MDnetSolutions.
It’s no secret that consumers are embracing and adopting new technologies and communication tools at an unprecedented rate. Within the telecom industry…
Implementing an HRA can Save Hospitals in Readmissions
When a patient is discharged from a hospital, the discharge planning nurse should probably end the conversation with the patient by saying, “Best wishes and we will see you in a couple of weeks.”
One in five elderly patients makes a return trip to the hospital less than a month after initial disch…