You Can’t Hit a Target Blindfolded: Why We Exhibit at ObesityWeek 2017 (and It’s Not Why You May Think)
Listening to Customers is the Key to Effective Customer Engagement
Earlier this month, we published a news release to announce our attendance at ObesityWeek 2017 as an exhibitor—continuing what has become an annual tradition for us since 2013.
In the release, we wrote two important things that say…
Will Chrome 62 TLS/SSL Requirements Affect Your Users’ Experiences or Your Online Rankings?
Now is the Time to Update Your Hospital Website Encryption to Avoid the Dreaded Chrome 62 ‘Not Secure’ Label
As 2016 came to a close, we published a blog with a title that asked a simple but important question: “Is Your Hospital Website Secure Enough for Google in 2017?”
Now in October 2017, the…
Easy Patient Engagement Tips for Women’s Health Clinics During National Breast Cancer Month, October 2017
If you are responsible for patient engagement or marketing at a women’s health clinic, there are two things that are probably true:
1. You spend a lot of time with finding creative ways to get your patients to schedule appointments for breast cancer screenings.
2. You are among the very last people…
How Improving Patient Satisfaction and CAHPS Scores Can Help for Healthcare Business
The adage “Happy customers are good for business” is practically universal whether in healthcare or any other industry. That is because happy customers typically:
• Become returning customers
• Influence others to become new customers
• Reinforce employees to continue providing excellent service
In…
Google Tips for Medical & Healthcare SEO and PPC: August 2017
The New Google Search Console is Here
As with so many things related to Google and healthcare SEO, this announcement may be a bit binary. It’s likely that you either already are aware of the Google Search Console (which has been around for more than a decade with various names, including “Google We…
Working Smarter with Healthcare Workflow Management Technology
Improving Hospital Workflow Management Can Increase Both Employee and Patient Satisfaction for Bariatric and Orthopedic Surgery
Healthcare workflow management is among the many crucial but occasionally overlooked aspects of how well hospitals, clinics and other medical practices achieve their obje…
Why a Third of Orthopedic Surgeons and Gynecologists are Penalized for PQRS Reporting Failure…and What They Can Do
How PQRS Solutions Such as Patient Management Software Can Help Reclaim Lost 2% Payment Adjustments for Medicare/Medicaid Reimbursements
If your hospital or clinic offers orthopedic surgery or gynecology and participates in Medicare or Medicaid, it’s likely that you already are aware of harsh fact…
How to Choose the Best Outsourced Medical Call Center Partner
Throughout the past several weeks, we’ve shared a series of blogs as a preface to the publication of our new white paper, Outsourced Medical Call Centers: Defining Success and Selecting the Best Partner. So far, we’ve explored various important subjects, including:
• Observations about medical call…
How Your Orthopedic Clinic, Hospital or Surgery Center Can Support Juvenile Arthritis Month
The painful and frustrating condition of arthritis is often associated with the elderly, however, it affects people of all ages—including children ages 16 and younger. And although arthritis treatment is most often associated with rheumatology, orthopedic surgery is one of several solutions for art…
Healthcare SEO: Google Tips for June 2017
A Look at the Latest Google Tips That Affect SEO for Hospitals and Medical Practices
With just one more week before Independence Day, some might be entering the lazy days of summer—which, unfortunately, does not apply for healthcare SEO marketers!
As we do each month, we have gathered the latest h…
Three Key Takeaways For Success From ASMBS Weekend 2017
The American Society for Metabolic and Bariatric Surgery just wrapped up its ASMBS Weekend in San Diego. This flagship event was jam-packed with information on the latest trends in improving patient experience, outcomes and growth for providers. Though much of the content shared throughout the conf…
How to Get More CJR and Orthopedic Surgery Patients with the Right Strategies and Tools
There is no shortage of statistics that explain the indisputable fact that CJR and orthopedic surgery patients are increasingly turning to online resources to find the best orthopedic hospitals and doctors. However, although there is no single online strategy that best addresses how to get more ort…