Video Marketing is Changing The Future Of Healthcare
Video marketing is one of the hottest
trends in marketing right now.
Most healthcare marketers are using healthcare
video to connect with existing and potential clients, engage with them, and
convert them into regular clients. It is useful because medical video
production has become more affor…
The Ultimate Guide To Healthcare SEO
Healthcare marketing consists of a lot of
moving components, but none as important as medical seo or “search engine
optimization.” Search engines are the gatekeepers to online traffic, and the
name of the game in healthcare seo services is to get the search engine to rank
your website on the first…
Bridging Bariatric Patient Conversion Rates and Practice Growth
Our Final Rule for Growing Your Bariatric Practice Addresses the Importance of Managing Patient Pipelines with Better Monitoring, Tracking and Analysis
Before we explore our fourth and final rule and conclude our series about how to grow your bariatric practice, let’s revisit the first three rules…
The Importance of a Strong Millennial and Young Patient Engagement Strategy
“Know your audience” is a central tenet of any communications strategy—and healthcare communications and IT are no exception. And that leads to two important questions all healthcare IT, marketers and communicators must ask themselves:
• How well do you really know your patients in the general age…
5 Ways to Get Your Own “Best Healthcare Website”
We are frequently approached by hospitals and clinics that want to know how they can have the “best healthcare Website” or how their Website currently compares on a national, regional or local level to top healthcare Websites. Although we can use tools that deliver quantifiable answers for the latt…
Bariatric Surgery Seminars: Online vs. In-Person
Bariatric Medical Marketing Practice Rules
The Third Rule for Growing Your Bariatric Practice Places a High Value on Online Seminars
If you’ve been following our blog series about how to grow your bariatric practice, you have already learned our first two rules:
• Rule #1: Know Your Numbers
• Rule…
It’s Not Too Late: Google Speed Test Your Healthcare Website NOW
Will You Be Ready for the “Google Speed Update” and Its Massive Impact on Your Healthcare SEO Rankings?
Google’s long-awaited mobile-first indexing finally began taking effect recently in full force, and we’re guessing you’ve seen the initial shockwaves for volatile healthcare keyword rankings…
Physician Practice Operations Efficiency: A Potential Key to Unlocking Your Potential
Data Survey Indicates Link Between Efficiency and Patient Satisfaction
If you’ve wondered about what separates the best healthcare practices from the rest, physician practice operations efficiency might be one place to look. That was one of the key takeaways from the 2017 MGMA DataDive Practice Ope…
Bariatric Medical Practice Marketing Rule #2: Make It Easy for Patients to Find You
We kicked off this blog series with a discussion the first rule for growing your bariatric medical practice: the importance of “knowing your numbers.” This time, we will explore our next rule: make it easy for your patients to find you and begin their journey.
Let’s begin with understanding how a…
Got HTTPS? Big Chrome 68 Web Security Changes are Coming
You’ve Got Until Summer to Update Your Hospital Website Security and Avoid Being Marked as “Not Secure”
For more than a year, we’ve been closely watching Google for updates about their ongoing push for Websites to adopt HTTPS encryption (which is sometimes also called TLS/SSL encryption). Last week…
Perspectives on How Net Neutrality Will Impact Healthcare IT
Until a year or so ago, very few people cared about “net neutrality,” and even fewer knew what it is. Now, it’s a hot topic on the minds of many people for multiple reasons.
For some, it’s been a sensitive socio-political subject.
For others, it’s been a source of satire—such as Burger King’s sat…
Why Long-Term Patient Engagement Tools Are Worth It
Key Advantages Include Improved Patient Management and Outcomes
As a provider of patient engagement tools, we were a bit dismayed when we read the NEJM Catalyst article, “Patient Engagement Survey: Technology Tools Gain Support—But Cost Is a Hurdle.”1
Although we appreciated its findings for…