What Medical Call Center Statistics Tell Us…and Inspire Us to Ask
A few months ago, we wrote a blog, “How to Choose the Best Medical Call Center,” which attracted much attention—and which inspired us to discover and examine the reasons for its popularity. This process ultimately led to the development of a new white paper, Outsourced Medical Call Centers: Definin…
Five Success Factors to Achieving Better Patient Acquisition, Management and Retention
What you need to know and expect from your technology implementation
Guideway Care has a long track record of successful client implementations. It’s a record we’re proud of, because we understand that many healthcare organizations may have some level of anxiety over the complexities of the impleme…
Healthcare SEO: Google Tips for May 2017
A Look at the Latest Google Tips That Affect SEO for Hospitals and Medical Practices
We hope your hospital or medical practice is having a wonderful Spring! As we do each month, we have gathered the latest healthcare SEO Google tips that affect SEO hospitals and medical practices. And as always, th…
Getting Personal: Making the Most of Social Media in Healthcare with Facebook Bots and Facebook Live
Recent developments in using social media for health are now enabling hospitals and clinics to make personal connections like never before, notable because social media—and Facebook in particular—has been routinely rejected by marketers from many sectors due to its impersonality. However, Facebook’…
HIPAA-Compliant Texting a Convenient, Efficient Way to Improve Patient Management and Outcomes
Last month, we published a blog, “Using Automated Phone Calls and Texts to Improve Patient Outcomes, Hospital Brand Perceptions” that examined some advantages how telephones—including mobile phones and smartphones—can enhance patient management and communications.
We also demonstrated the importan…
Maximizing Health Operations Management Efficiencies
Optimal efficiency may sound more like a technical term than an approach to healthcare, but cutting-edge healthcare operations management resources can help you get there. With an examination into clinic practices and professional guidance toward the ideal opportunities for you, healthcare operatio…
Improving Value-Based Care Outcomes With Social Determinants
To those unfamiliar with the harsh-sounding concept of “social determinants” in any aspect of healthcare, it might at first seem peculiar (at best) and dangerous (at worst). Then, when it involves payment models like value-based care that are used by Medicare, for instance, it becomes even more dau…
Does Your Hospital Website Actually Serve Visitors?
Seven Questions That All Hospital Website Administrators and Marketers Should be Asking
It’s occasionally uncomfortable to think of patients and other hospital Website visitors as “customers,” but it does help to use that perspective when trying to understand how a hospital or healthcare Website c…
What’s Up With CMS’ Cardiac and CJR Bundled Payment Delays?
An Overview of Facts and Opinions About CMS Delays for Cardiac and CJR Bundled Payments from Leading Healthcare Voices
Yesterday, healthcare news and blog outlets were virtually tripping over each other to announce the Centers for Medicare & Medicaid Services’ decision to delay two bundled paym…
Google Tips for Hospital Website Admins: February 2017
February 2017 was a relatively quiet month for Google, at least in the context of critical Google tips for hospital Website administrators as they relate to services such as Maps, My Business, etc.
That doesn’t mean there wasn’t any activity that caught the attention of the hardcore Google watchdo…
Patient Engagement and Healthcare Technology Integration were the Stars Of HIMSS 2017
Industry trade shows always have some sort of buzz — those two or three topics that really dominate conversations among attendees. The hot topics at this year’s massive Healthcare Information and Management Systems Society Conference (HIMSS) were patient engagement and healthcare technology which…
Easy Ways You Can Support Colorectal Cancer Awareness Month in March 2017
[tweet “… easy and quick tips to support the cause and engage with your facility’s patients.”]
Once again, we are putting a spotlight on this month’s national health observance—which for March 2017 is Colorectal Cancer Month—so that busy hospital and clinic marketing teams can get some easy and…