What is Telemedicine, and How Does It Work In Practice?
With the COVID-19 epidemic raging, telemedicine is getting more press than ever before. Clinics are providing telemedicine services even if they cannot keep their doors open. However, telemedicine is nothing new and has been part of healthcare offerings for decades.
What is telemedicine, how do…
The Big Medical Practice Website Checklist: Does Your Practice’s Website Have Everything?
Your medical practice’s website is one of the most important tools for your business. It can be used to relay information, keep patients updated, and even allow patients to schedule appointments with you directly online.
But not all medical practice websites have everything they need. In fact…
How The Health Insurance Verification Process Works
One thing that no medical professional likes to deal with is insurance. Insurance is a hassle, it’s not always easy to comply with, and they have so many different requirements. What’s worse is that it can seem quite mysterious to those who don’t go through the process day after day.
We’re here…
Why Communication Is Important in Healthcare
It’s no secret that one of the biggest barriers to providing good healthcare is communication between doctor and patient. Without adequate communication, the ability to deliver quality patient care is hampered severely.
But why exactly is communication so important, and where do the most common…
Online Medical Marketing Strategies For Attracting Quality Patients
Online medical marketing sounds like it can be confusing. There’s SEO, there’s ads, there’s social media, and all of these things need to be combined to form a cohesive marketing strategy. That’s a lot of different tactics to consider!
But healthcare marketing is not about tactics, it’s about s…
Keys To A HIPAA Compliant Website
You want to have a strong web presence so prospective patients can find you online. You may even want to have people send you information online so you can give them recommendations. Both of these things are great!
But there’s one thing standing in the way: HIPAA compliance. If your website is…
Changing Your Healthcare Marketing After Coronavirus
The COVID-19 pandemic has had a huge impact on the global economy. But the reverberations are most felt in the healthcare world. Focus on healthcare investment has shifted greatly toward dealing with the virus. Many healthcare businesses that weren’t directly involved with dealing with the virus h…
The Five Keys to Effective Hospital Marketing Strategies in 2020
Have you been brainstorming hospital marketing strategies, but couldn’t come up with any novel ideas to support your current initiatives?
You’re not alone. Most hospitals in the US stick to the tried-and-true marketing tactics that they always have. They’ve recently added digital to the mix: mu…
Why Patient Engagement Is Important In Healthcare
Healthcare professionals tend to regard patient engagement as a high priority. It’s considered an essential indicator of quality care and correlates well with positive business outcomes.
However, patient engagement is not a guarantee. Ultimately, it’s up to the patient to decide which healthcar…
The Biggest Challenges in Marketing in the Healthcare Industry
Marketing in the healthcare industry is unlike any other industry in the world. The healthcare industry is high-stakes, heavily regulated, and woefully misunderstood by patients.
Between staying within the law, and effectively building a connection between your business and your patients, healt…
How To Get Patients To Sign Up For Your Medical Patient Portal
If you’re looking for a way to improve patient engagement while making communication with patients easier, look no further than patient portals.
More and more practices have started utilizing patient portals in their patient engagement strategies, and have found that they reduce costs, make it…
How Practices Can Implement Chronic Care Management (CCM)
If you have patients that deal with chronic conditions, you know that you have to address their concerns differently than other conditions.
The Center for Disease Control (CDC) and the Centre for Medicare & Medicaid Services (CMS) both recognize the importance of approach when dealing with…