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Insights & Resources

Sequence to Activation

The latest thinking on patient activation, behavioral science, AI-enhanced triage, and what it takes to close the engagement gap.

Problems That Healthcare Technology Can Solve

Technology has radically changed every industry—healthcare is no exception. But these advancements don’t stop at robot-assisted surgery or advancements in prosthetic limbs—they cover everything from diagnosis and treatment to managing patient flow. Thanks to the pandemic, developments in technolog…

The Importance of Insurance Verification for Your Dental Practice

As a full-service dental practice, you want to make the services you offer as accessible as possible and ensure the patient experience is a smooth one. Central to this is medical insurance verification. While a small task for your office, this has a significant impact on your patients, often determ…

How to Reduce Patient Waiting Time in a Hospital or Clinic

Time spent in the waiting room seems like such a small fraction of the patient experience, and if you are like most medical practices, you do what you can to make it a pleasant experience. You have magazines, attractive décor, and the radio or TV playing for distraction. Even if the wait times run…

How the Pandemic Has Changed Healthcare

COVID-19 dropped like a bomb and radically shifted the landscape of our daily lives. While some of these changes have shifted back to their pre-pandemic norms, many of the changes in the healthcare industry seem to be sticking around. From digital consultations to greater interest in medical patie…

How Patient Appointment Reminders are Changing the Healthcare Industry

Automation has helped to simplify and improve many of the processes that keep medical practices running. Take medical appointment reminders, for example. In the past, receptionists had to spend hours each day calling patients to ensure they were aware of their upcoming appointment and that they wou…

How Chronic Care Management Can Improve your Bottom Line

Roughly 130 million Americans have some form of chronic illness—and that number continues to grow each year. To meet the needs of this segment of the population, chronic care management (CCM) programs have been implemented by healthcare providers across the country. CCM in the healthcare industry…

Guide to Keyword Research for Your Healthcare Facility

Who is the top healthcare provider in the United States? While you wrack your brain trying to think of the busiest practice or doctor you know, someone else is likely heading to Google to find the answer. And you know what? That right there is the answer. We live in the age of Dr. Google. What do…

6 Signs for Outsourcing Your Medical Call Center

Healthcare today has moved beyond being purely transactional and now value-based care is the focus. Value-based performance centers around patient experience , efficient processes, and good customer service. These in turn lead to higher patient retention and revenue. One of the cornerstones of val…

Proven Patient Retention Strategies That Work

Leads, appointments, and patients are the key goals for most medical practices. Unfortunately, many providers focus on increasing patient footprint in their facilities rather than patient experience and aftercare. Your practice’s medical marketing strategies are more efficacious when applied to pat…

Plastic Surgery Marketing Strategies to Attract New Patients

Plastic surgery is by and large an elective specialty. Therefore medical marketing strategies are more crucial than ever to reel in this select group of informed and value-conscious patients. Even the more affluent patients will still weigh affordability, convenience, and benefits against their dis…

How to Choose a Healthcare Advertising Agency

It is an inevitable stage in the growth of every practice, the crossroads that propels you to build key partnerships. The choice is to offer substandard service or to get professionals to do it. Customer relationship management is usually one of the first areas that require outsourcing to skilled p…

Guide to a Successful EMR Integration

The pandemic exposed the digital deficiencies in healthcare. Mainly, a sizeable amount of patient data is not natively stored in most electronic medical record (EMR) systems. Therefore the growing use of telemedicine, online prescription management, and healthcare mobile apps has heightened the nee…