Insights & Resources
Sequence to Activation
The latest thinking on patient activation, behavioral science, AI-enhanced triage, and what it takes to close the engagement gap.

RPM vs. CCM: The Differences Between Remote Patient Monitoring and Chronic Care Management
If you are a healthcare provider, then you may be wondering what the difference is between remote patient monitoring and chronic care management. Both of these services have become increasingly popular in recent years, but they offer very different benefits to patients and providers.
In this blog…

5 Tips for Getting Your Medical Website to the Top of Google
“How can I get my medical website top of Google?”
If you’re a doctor or run a medical website, you know that ranking high on Google is essential to success, so you may have asked yourself this question a few times. In this blog post, we will discuss 5 ways that you can improve your ranking and get…

Maintaining Margins Despite Nursing Shortages
Nursing shortages—driven by inflation, pandemic-related stress, and a shortfall in new nurses—are the primary impediment to achieving pre-COVID margins. According to a new report from Moody’s, nursing labor pressures are “driving up costs for hospitals and hospital systems and forcing some to limit…

How Long Do I Have to Wait For Medical SEO to Show Results?
You might be wondering how long you should expect it to take before seeing results from your medical SEO strategy. There isn’t a set answer for this since it all depends on what you are trying to achieve, but there are some averages that can help give you an idea of when to expect results. Here’s e…

Does Patient Satisfaction Impact Reimbursement?
The concept of patient satisfaction is not new. In fact, it’s been around since the late 1960s when a group of researchers developed the first-ever patient satisfaction questionnaire. It was created to measure how well hospitals were doing in terms of meeting their patients’ needs and expectations…

What Is the Difference Between Medical Marketing and Medical Advertising?
There are many similarities between medical marketing and medical advertising. They both focus on patients, they can be integrated with each other, and they share the goal of raising awareness about a condition. However, there are some key differences between healthcare marketing and healthcare adv…

What Are the Top Healthcare Marketing Trends for 2022?
Healthcare marketing is a constantly changing industry. As new technologies emerge and healthcare laws change, marketers must keep up with the latest developments in order to remain relevant and competitive. In this article, we will take a look at the top healthcare digital marketing trends for 202…

What Are Patient Portals and How Can They Enhance Your Medical Practice?
Many medical practices are not taking advantage of patient portals, which is unfortunate. Patient portals are an easy way to keep your patients engaged, and help you build a strong reputation in the community. What are patient portals? Here’s a quick primer on what they are and how they can benefit…

Understanding the Difference Between Patient Satisfaction vs. Patient Experience
As a medical provider, you know the importance of having happy patients. And when it comes to measuring their happiness, there are two important metrics to evaluate: patient satisfaction vs. patient experience.
What exactly do these terms mean? And how are they different? That’s what we’ll be expl…

How Chronic Care Management Benefits Your Medical Practice
Chronic care management is the latest buzzword in the medical industry, but what does it mean for your practice? CCM has many benefits for providers and patients alike. This blog post will highlight some of the benefits that a chronic care management program offers for medical practices like yours…

EMR vs. EHR: How Do These Two Terms Differ?
The medical field is filled with abbreviations and acronyms, and at times, it gets confusing. Many of these terms are so close in meaning, they seem interchangeable. But even when they are very similar, there are key differences to be aware of.
Electronic medical records (EMRs) and electronic heal…

5 Amazing Ways For Effective Healthcare SEO
As a healthcare provider, you know that it is important to be found on the internet. You also know that there are many different ways for potential patients to find your clinic or practice. Here are five creative ways to be more effective at healthcare SEO.
1. Get Blogging!
First, you can create a…