7 Reasons Digital Marketing Is Essential for Your Medical Practice
No matter your specialty, your medical practice exists in a competitive environment. Medical digital marketing helps ensure that you remain at the top of the pack. But what are some concrete reasons why you should invest in online marketing for doctors? In this article, we will give you 7 reasons w…
What Is Workflow Automation in Healthcare?
What is workflow automation?
Workflow automation is leveraging technology to allow repetitive workflows to be completed on their own. Workflow automation is used in almost every industry to raise efficiency levels, healthcare is no exception.
As systems have more data requirements and programs to…
Key Elements of Transitional Care Management
What is transitional care management?
Transitional care management is the set of services provided to a patient to help them transition from being in a hospital setting to reintegrating into the community. The period for transitional care management is defined as the 30 days following post-discharg…
Important Tools That Can Help You Improve Patient Engagement
Why is patient engagement important in healthcare?
The goal of boosting patient engagement is to improve the effectiveness of the healthcare services you offer. Patient engagement allows you to stay up-to-date on your patient’s changing needs and therefore serve them better.
By encouraging patient…
How to Measure Patient Satisfaction in Healthcare
Why is patient satisfaction important?
In healthcare, competition for the share of the wallet of patients is increasing, making it even more important to keep patients satisfied with the care they receive. If patients are happy with their experience, they are less likely to switch providers.
It is…
Essential Call Center Metrics and KPIs to Track for Success
KPI stands for Key Performance Indicator and it is a metric that you establish to measure a certain aspect of success. In this case, the KPIs will describe call center performance metrics.
Why are KPIs and metrics important?
KPIs are important because they assign a numerical value to objectively me…
What Is Medical Digital Marketing?
Our world has gone digital. Unfortunately, many medical practices are lagging behind. Even doctors on the cutting edge of their fields find themselves struggling to understand the scale and scope needed for their digital presence.
Medical digital marketing is perhaps the most complex aspect of all…
Best Practices for Healthcare Advertising on Instagram
One of our top 10 healthcare marketing tips in 2020 was to embrace social media. This hasn’t changed in 2021. And one of the best ways to get into social is through healthcare Instagram advertising.
Why Instagram?
For many healthcare companies, bridging the gap between themselves and prospective pa…
5 Important Healthcare Call Center Metrics
When you invest in patient engagement solutions, you want to know that they are doing more than just taking tasks off your hands; you want to feel confident that they work. To evaluate this, you need to know what metrics to look at.
Every industry has different metrics to look at. This means that…
Why Customer Complaints Are Good For Your Business
Patients have always shared their medical practice experiences with friends and family. Now, they share them with the entire world. Patient and customer complaints can easily reach an audience of thousands through your Google My Business page and other sites, such as Yelp.
This can be pretty bad f…
What Is Insurance Verification and Eligibility?
As a medical provider, you need to be prepared to work directly with insurance providers to help patients maximize their benefits and cover the cost of treatment. Insurance verification and determining eligibility is central to this. But how do you do insurance verification and navigating the often…
The Ultimate Guide to Patient Experience
The patient experience isn’t just about satisfaction; it encompasses all interactions patients have with healthcare as a whole. Unfortunately, patient experience statistics consistently show that that people find these interactions to be lacking.
It is essential that all medical practices have a f…