From Intention to Completed Action
Every solution we offer is powered by our Motivational Patient Guidance framework — nine behavioral techniques that transform patient interactions from routine touch points into measurable next steps. Not engagement. Activation.
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Uncover What's Really in the Way
Our Activation Agents use the Stressor Inventory process to surface non-clinical blockers — transportation, finances, fear, confusion — and mobilize solutions before patients even ask. Removing barriers is where activation actually happens.
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The Right Nudge at the Right Moment
Our Enterprise GPS platform continuously monitors each patient journey, builds motivational profiles, and selects the next best action in real time — escalating to human Activation Agents when empathy matters more than efficiency.
Power of "Why" →
Intelligence Layered Into Every Interaction
AI doesn't replace our clinical and activation expertise — it amplifies it. From predictive risk scoring to real-time sentiment analysis and automated follow-up triggers, our AI layer ensures no patient slips through the cracks.
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Explore FQHCs & Community Health →
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2021 will be a rebound year for many businesses. Healthcare advertising is a key area that will help businesses crush their objectives. Whether it is more informative video content, innovative communication strategies, or better native advertising, marketing must prioritize the customer.
The global shift that came with the pandemic in 2020 has forced businesses to change how they work. None more so than healthcare providers.
The telehealth trend will continue into 2021 with physicians carrying out telephone consultations for cases that do not require face-to-face meetings.
For marketers, this trend means creating dedicated landing pages to funnel old and new patients to this new service delivery method.
Studies predict that 7 out of 10 people will lose trust in brands if they are perceived to be putting profit above people.
Token gestures and poor customer service will be highly scrutinized in 2021. This is especially true for service-oriented businesses such as healthcare providers.
There is a silver lining to this though. The same study reports that 78% of people still believe in the credibility of doctors to communicate about the current pandemic.
Healthcare digital marketing strategies will need to focus on PR that highlights the brand’s support for community-based initiatives and causes.
There will also be a huge emphasis on transparency and authority in all content. Your patients need you to hold the line as a credible and transparent source of information.
2021 will continue the novel marketing experience of unchartered territories. Most healthcare businesses are discovering new ways to deliver essential services to their patients.
New medical care apps, chat integrations, live broadcasts, and AR simulations are some of the tools being adopted by healthcare providers.
Many cities have experienced lockdowns and service disruption. All the same, the demand for high-value content and the need for organic search volume and advertising have not disappeared. They have simply changed.
Digital marketing in the healthcare industry will need to shift the marketing spend into content that best supports patients now and builds a brand reputation for the future.
Some of the implications of this trend will be a greater focus on local SEO since more people are using “Near Me” searches. After all, movement is limited and the need for nearby urgent care has increased.
Instead of self-touting ads, patients want rich content that offers guidance, solutions, and alternatives for example back-to-school safety guides or at-home physiotherapy exercises. Before collecting those emails, consider the value-add of your marketing campaign.