From Intention to Completed Action
Every solution we offer is powered by our Motivational Patient Guidance framework — nine behavioral techniques that transform patient interactions from routine touch points into measurable next steps. Not engagement. Activation.
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Uncover What's Really in the Way
Our Activation Agents use the Stressor Inventory process to surface non-clinical blockers — transportation, finances, fear, confusion — and mobilize solutions before patients even ask. Removing barriers is where activation actually happens.
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The Right Nudge at the Right Moment
Our Enterprise GPS platform continuously monitors each patient journey, builds motivational profiles, and selects the next best action in real time — escalating to human Activation Agents when empathy matters more than efficiency.
Power of "Why" →
Intelligence Layered Into Every Interaction
AI doesn't replace our clinical and activation expertise — it amplifies it. From predictive risk scoring to real-time sentiment analysis and automated follow-up triggers, our AI layer ensures no patient slips through the cracks.
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Online reviews have become extremely important for all types of businesses. It’s been shown that people trust online reviews more than they trust the copy on your website. They want to read about a real experience that someone actually had and is willing to share. Not only that, but people’s attention is driven more toward reading negative reviews than positive ones.
What this means is that it’s paramount to make sure that people who have a good experience with you also talk about said experience. One easy way to do that is to create a Google Reviews link for your medical practice.
This process is a very simple one and only takes a few minutes. It requires you to have your business already on Google My Business. If you don’t have a Google My Business account, simply register for one and follow the directions: How to Set Up A Google My Business Account
Once you’ve confirmed that your business is visible on Google, just follow these steps:
Now that you have your Place ID, all you have to do is append the ID to the following link: https://search.google.com/local/writereview?placeid=your place_id
You can put this link in automated emails, text messages, or on your website to make it easier for people to write a review.
People who are searching for medical services online are looking to see how good of an experience patients have had. Patients will often provide their own experiences by dropping a Google review. However, people who do review on their own are rare and often need to be reminded to do so.
People are likely to give a review if they’ve either (1) had an amazing experience and would absolutely go again, or (2) had a bad experience and want to warn others to stay far away from that doctor. Both are ways that patients help other prospective patients make decisions about who to see for their medical issues. It stands to reason, then, that a practice that has an abundance of good reviews and a dearth of bad ones would be more likely to get new business.
Of course, not all reviews are relevant. Some people may write reviews based on things that aren’t in your control, such as insurance billing issues or isolated incidents. For this reason, you may want to invest in reputation management services. These companies will not only dispute and respond to negative reviews, but they will also help you get real positive reviews from your clients by giving you the tools needed to request these reviews.
Read more: Google Business Profile: What It Is and Why You Need It
One bad review can outshine several good ones, but it’s important for a practice (or any business) to maintain a high ratio of good reviews to bad ones. This shows prospective patients that bad experiences are few and far between.
Guideway Care – Sequence To Activation provides healthcare engagement solutions. They include healthcare marketing services, healthcare call centers to take a load off of your staff, and access to a powerful healthcare CRM that syncs with your program’s EMR and website. Learn about Guideway Care – Sequence To Activation’s vast array of patient engagement solutions!