Google Business Profile: What It Is and Why You Need It
As a healthcare marketer, ensuring your business is found online is essential. One way to do this is by creating a Google Business Profile. A Google Business Profile is a free listing on Google that includes your business name, address, phone number, and website link. It also allows customers to leave reviews of your business.
Local SEO is optimizing your website and online presence to make it easier for customers to find you in a search engine like Google. By creating a Google Business Profile, you can establish an online presence on the world’s most popular search engine and increase your visibility.
Read more: Use These 5 Methods to Improve Local SEO for Medical Practices.
Your Google business profile also gives customers helpful information about your practice, such as business hours and a list of services offered. Read on to understand what a Google Business Profile is and why it’s important for healthcare marketers.
Google Business Profile: What It Is
A Google Business Profile includes your business name, address, phone number, website link, hours of operation, and more. As a healthcare provider, it’s essential to have a Business Profile listing to be found by patients looking for you online.
When someone searches for your business on Google, your profile will appear in the “Knowledge Graph” (the box that appears when you search for a business). Your profile gives customers the information they need to decide if they want to visit your practice.
The Benefits of Google Business Profiles
Regarding healthcare marketing, Google Business Profiles can be a valuable asset. Creating and optimizing your profile can help drive more healthcare consumers to your business or organization. Here are some of the critical benefits of having a Google Business Profile:
1) Reach More Patients
Patients looking for healthcare services may search on Google to find relevant information. With a Google My Business profile, your practice can show up in these local searches and be seen by more potential patients.
2) Brand Awareness
With a Google Business Profile, you can create an additional platform to showcase your healthcare organization’s history and credentials. You can add photos of your facility, list awards and recognitions, services provided, hours of operation, and more. By providing this information on your profile page, potential consumers will appreciate the transparency and be able to determine if your healthcare organization fits their needs quickly. Additionally, you can cross-promote events like health fairs or open house events by listing them on the profile page and alerting Google of changes through an RSS feed. This will help brand recognition as potential consumers become familiar with your organization’s name and services.
3) Improve Your Visibility
Google Business Profiles helps you become more visible to potential patients. With a profile, your business will appear in Google search results and on Google Maps. This means that when people search for medical services in your area, they’ll be able to find your business quickly. Plus, by providing detailed information about your business, potential patients can get an idea of what kind of services you offer and the level of quality they can expect.
Call Sequence Health for the best healthcare solutions. Our team of experts will create and manage your Google Business Profile, helping you get more healthcare consumers by optimizing your profile for local search.