Insights & Resources
Sequence to Activation
The latest thinking on patient activation, behavioral science, AI-enhanced triage, and what it takes to close the engagement gap.

The Importance Of A CRM That Is HIPAA Compliant
The healthcare industry is constantly going through changes. Technology is a fantastic tool that helps you streamline your health services for patients.
However, it also comes with its downsides. One of the benefits of having a CRM in the healthcare industry is ensuring that it complies with HIPAA…

Types of Call Forwarding In A Healthcare Call Center
When it comes to call forwarding, there are a lot of aspects to consider for the healthcare industry. For context, call forwarding happens when a phone call is sent to a different person when the initial recipient cannot answer.
For example, you can forward a call to another healthcare call center…

Paid Search Tips Healthcare Organizations Need to Know
Online search has become a much more competitive field in recent years. This is especially true for the healthcare industry. Doctors, hospitals, and other medical organizations must leverage search to bring new clients in and expand their online footprint.
To help you through these strategies, let…

How A Missed Call Can Impact Business For Healthcare Organizations
Running any kind of business requires excellent customer contact methods. This is especially true for healthcare, where the stakes are high. However, a lot of healthcare programs don’t understand the effect that missing a phone call can have.
So, in this article, we’ll talk about how a missed call…

The Importance Of Cloud-Based Call Center Solutions
Managing a healthcare call center can be a burden for medical programs. That’s why outsourcing it to a professional firm like Guideway Care is a great option. That being said, you might wonder how the cloud affects call centers today.
Let’s talk about cloud-based call center technology versus trad…

Call Transfers vs. Call Forwarding: Key Differences
Healthcare call centers have to handle a large number of calls every day. Automation features allow these centers to handle patient calls and maximize the use of their live agents.
Two techniques are used in medical call centers — forwarding and transferring. However, you might be wondering what t…

Why Use Geofencing in Healthcare?
When it comes to healthcare call centers, you want to be able to promote your practice in your local area. This is especially true if you have specialty services. Geofencing is a certain tactic that can help you use data at a higher level based on local geographic area.
In this article, let’s talk…

Why Social Media is so Important for Call Centers
In today’s day and age, social media has really taken the world by storm. With billions of users across the globe, social media is obviously an important part of several businesses.
But when it comes to health care services, you can also gain a lot of advantages by using social media. In this arti…

The Reasons For A Multilingual Call Center For Healthcare
Any healthcare call center today needs to be able to address the needs of various patients living in multiple locations.
Your hospital should always be looking to improve its operations with regards to appointment setting, insurance verification, inbound, outbound calls and more. That being said…

Steps To Reduce Wait Times In Call Centers
When it comes health care call centers, there are several things that you need to do to improve. After all, it’s an extension of your team and your medical facility.
However, it can be difficult sometimes to reduce hold times for inbound calls. Whether you’re looking to verify insurance, schedule…

What Is A Medical Marketing Funnel And How Can It Help Your Practice?
Medical marketing strategies range from having an effective website to your advertising, digital marketing, educational videos, and more.
However, when it comes to driving more qualified leads to your medical business, understanding the medical marketing funnel is of the utmost importance.
So in…

Call Center & Patient Feedback: What You Need To Know
Healthcare call centers should turn over every rock when trying to enhance the customer experience. Treat them like gold and they will treat you well with more business going forward. That being said, there are several strategies you could use.
So let’s explore how to improve your customer service…