April is National Minority Health Month Written by web_developers on April 19, 2016. Posted in Other. “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela Thanks to the exceptional team at MDnet, we can help our clients improve education as well as access to health care for minority populations and across cultural barriers that otherwise restrict access to care. Celebrating Dual Language Video Production from MDnetSolutions The MDnetSolutions production staff recently worked with a new client to better reach the minority patient population in the surrounding communities. Going beyond traditional voiceover translation of the English version, the MDnet team led the full on-site production of English and Spanish versions of the Online Seminars (OLS). Working directly with the team from Doctors Hospital at Renaissance, the MDnetSolutions team took on the request to offer more than the traditional translation services. Senior Producer Karen Haft shared insights with the rest of the team on the opportunities of taking on the task, “DHR decided early on that we needed to shoot two seminars, one in English and one in Spanish, to reach the mostly Hispanic patient population. Without being fluent in Spanish, I had to rely on the crew members and support staff who were fluent in Spanish to help determine the right context of the surgeon’s delivery.” “I found it really interesting that often I could tell when the surgeon’s tone was warm and reassuring even though I am not fluent in Spanish. That goes to show how much communication is universal. The entire experience was so positive” said Karen. “It was a great team effort; the surgeons were appreciative of the support from the crew because they knew it would make their seminar that much better.” “On location, we discussed using Spanish voice translation for the English speaking surgeons. Interestingly enough, the crew said using subtitles would be better because the Hispanic population is used to seeing subtitles in movies, so that’s what they prefer. The crew offered invaluable feedback and insights I can bring to future projects.” This exciting milestone paves the way for MDnet to offer better customer service to clients serving minority patient populations. Did you know… MDnetSolutions offers multilingual services, including translation and subtitles, for many of our engagement solutions: Website Content and Digital Marketing Collateral Online Seminars and Assessments MDMessenger Care Transition Systems (CTS) Medical Call Center and NurseLine The focus on patient education, engagement and intervention allow MDnet to partner with our clients to address the issues highlighted by this year’s National Minority Health Month theme, “Prevention is Power: Taking Action for Health Equity.” Visit our social media pages to share your experience in taking action to improve care for minority health populations. #minorityhealthmonth
mHealth Tools Let You Measure Post-Operative Patient Success By the Numbers Written by web_developers on March 1, 2016. Posted in Manage. No Comments on mHealth Tools Let You Measure Post-Operative Patient Success By the Numbers How do you define success in today’s evolving healthcare industry? How can you improve patient outcome success while keeping your focus on your bottom line? Mobile health (mHealth) tools allow you to focus on providing state-of-the-art healthcare, reducing costs, and improving patient outcome success by allowing each patient to engage in real time with the care team to advance through the steps of care. This improvement in communication is never more critical than during post-operative recovery when your patient’s engagement determines the success of a procedure. Overcoming the communication barrier between the patient and the care team is the single greatest advancement in today’s healthcare industry. “So what does patient engagement mean? It means that patients are motivated in their health and have the tools to improve their well-being. It means that patients comply with their provider’s care plan, and the provider knows about it. It means that patients are active players in their health, versus passive recipients of treatment.” – Puget Sound Business Journal Benefits of incorporating mHEALTH tools into your post-operative procedures: 1. Set expectations regarding recovery, pain management, and rehabilitation. 2. Communicate the ways your patient can improve recovery. 3. Set a timetable for results and provide automated appointment reminders. 4. Provide benchmarks along the recovery process and allow your patient to track success. 5. Provide patients a resource for engaging the care team without interrupting clinicians. 6. Manage the use and renewal of prescription medication. 7. Receive feedback via survey automation without scheduling in-office visits. 8. Know your patient’s recovery progress in real time with real data and modify instructions accordingly without requiring in-office visits. 9. Release patients for activity without requiring in-office visits. 10. ELIMINATE COSTLY READMISSION RATES AS PATIENTS SUCCESSFULLY RECOVER FROM SURGERY THROUGH CONSTANT COMMUNICATION AND RISK STRATIFICATION. Mobile Devices Send and Receive Messages mHealth engages patients through text and multimedia messaging, mobile apps, patient portals, and through interactive devices that track data and instantly communicate results. This improvement in the process allows you, as the care team, to recognize and address complications in real time resulting in a significant reduction in readmission rates and increase in patient success. You can also use real-time communication to analyze and adjust your own practices by noting trends in data and making adjustments to your patients’ coordinated care. Mobile Access to a Patient Portal Allows the Patient to Act on Your Messaging Online portals offer secure access to patient information and provide a resource for continuous patient engagement. An online portal enables both the patient and the doctor to know, see, or find vital patient info in one convenient place. Easily housed on your website, both you and your patient can view, store and record information, schedule appointments, refill medications and communicate with ease. “The fourth annual Healthcare Information and Management Systems Society (HIMSS) mobile survey, which included more than 200 healthcare provider employees, revealed that 73 percent of respondents believe the use of app-enabled patient portals has been the most effective tool in patient engagement to date.” – HIMSS Survey The bottom line for hospitals and healthcare providers who incorporate mHealth tools into regular practice is a savings in time and money as technology increases efficiency in the communication process. The Internet of Things allows your patient to accurately and efficiently communicate the state of recovery through mobile tracking devices that measure the same benchmarks that once required costly in-office visits. Patient engagement, patient satisfaction, and patient outcome success all benefit from trends in mHealth that meet patients where they are through the power of technology they already use, including: Mobile Phone Messaging Interactive Mobile Apps Wearable Devices Patient Portals Blue-tooth Connected Devices WHAT ARE YOU DOING TO INCREASE POST-OPERATIVE RECOVERY SUCCESS? If you’re not engaging patients through mHealth tools, you’re not doing everything you can…and your practice is paying a hefty price. For more information on improving post-operative outcomes and saving your practice time and money, visit mdnetsolutions.com/patient-engagement. Join the conversation by following us on social media or using the hashtag #mHealth, #digitalhealth, or #telehealth. Tell us how #wearables have improved YOUR #patientengagement.
Content Strategy: How it Works and Why You Need It Written by web_developers on January 13, 2016. Posted in Connect. No Comments on Content Strategy: How it Works and Why You Need It Want Content that Converts? Forget the 5 Ws of Writing – Content Strategy is How it Works Everyone knows the bare bones of a good story. Whether it’s a joke for the break room, background for a business plan, or just a quick social update, the “who, what, why, when, where” is vital to sharing a story that has the potential to compel your audience. Creating that potential is where content strategy comes in — and that’s also where much of the content out there falls short. @meghscase, author and contributor for the Content Marketing Institute, summed it up best saying, “Content strategy is about providing the right content, to the right people, at the right times – for the right reasons.” So what does that mean for marketers? Simply talking about your topic (or product, or cause, or service) does not grab your readers’ interest. But using those story staples to cue your readers into taking the next step does. Let’s assume your content isn’t working and you want to know why. You’ve invested time and money into analyzing the best-performing keywords, hired someone to write with them, designed a beautiful site where the copy can live, and yet the conversions just aren’t there. Read More: Healthcare Content Marketing Strategy So what’s the issue? If you haven’t given your audience the proper cues to pull them into the conversion path, they simply do not know how to buy in. Shoving a call to action button above the fold doesn’t solve it either. Finding that balance between what-it-is and get-it-now can be uncertain, but it doesn’t have to be complicated if you follow this stair-step logic: Step 1: Decide what you really want the reader to do (the right content) Whether that’s sign up now, get more info, donate today, or buy our product, knowing the single result you want to achieve will help you decide how much up-front info your reader needs and what the tone should be. Step 2: Identify your real audience (to the right people) It may not be who you assume. Do the research and see who comes to your site, who stays, and who converts. If you’re seeing a difference between who you thought you were talking to and who actually buys in, try some A/B testing to whittle down to the content that converts. Step 3: Think about how much info your reader needs to buy in (at the right time) This is the challenge. It’s tempting to pop a text link or an action button in the first paragraph but if your reader doesn’t yet know what they’re interested in, much less why they need it, then you’re wasting good space. Don’t stress; simply re-read your content — if it sounds like a used car sales pitch, take out the first two actions and revise. Step 4: Understand why you’re writing (for the right reasons) The mad dash to create unique content and stay ahead in the search results has, unfortunately, resulted in content that just isn’t relevant. Use the prior three steps as a lens to help determine the purpose of what you’re writing and how it will help your business. If it doesn’t, don’t bother — spend those marketing dollars somewhere that will help give you the best results. (A follow-up CRM campaign to those who’ve already converted, alternative advertising to those like your current customers, and boosts for existing content that works are just three options to consider.) The bottom line is that you know way more about your product that your readers ever will. Give them content cues that make them feel informed, empowered, and enabled. In return, you will get more conversions and click throughs.
4 Healthcare Hashtags & How to Use Them Written by web_developers on December 16, 2015. Posted in Connect. No Comments on 4 Healthcare Hashtags & How to Use Them In today’s “always-on” society that values information more than ever, it’s no wonder we’re taking our health questions online, too. So how can we marketers use this outlet to increase patient engagement and help practices connect more with their patients? Start with these four hashtags: #mHealth Typically, this tag refers to the use of mobile technology such as apps, smartphones, tablets, and the Cloud to improve access to, and reduce the cost of, healthcare. #mHealth solutions can be as basic as scheduled text message reminders to take medications; as sophisticated as a cloud-based integration of clinical workflow and care coordination; with limitless possibilities in between. Join the conversation by sharing case studies, articles, and even the innovations created by MDNetSolutions, such as LeadTracker and MD Messenger. #digitalhealth Also known as digital healthcare, conversations that include this tag discuss the usage of hardware and software solutions that enable information and communication technologies to address health issues. Although similar to #mHealth, it is much more inclusive of public health measures like wellness education, as well as UX innovations for data capture and management. Use this tag to amplify news stories about the new generation of healthcare as well as our work with patient engagement and management, and outcomes management. #patientengagement This broader topic tag combines the tools and motivation necessary to activate a patient’s decision-making process with milestones designed to encourage positive patient behavior, including obtaining preventive care or exercising regularly. It also incorporates the technologies used to connect with, and monitor the progress of, new and existing patients. This tag is a great opportunity to share our work with patient portals, HRAs, electronic forms, and online education; as well as website design and development, video production and mobile experience optimization. #telehealth Best summed up as “See a doctor anytime, anywhere!”, this initiative enables patients to receive convenient care for minor illnesses and ailments from in-network doctors by phone or online video conference. This tag also incorporates topics around the convenience and scaleability of solutions that unify electronic delivery of EMRs and medical device monitoring. Some MDNet services that are relevant to the #telehealth conversation include our NurseLine, Medical Call Center , and Virtual Consultations. Bonus tag: #wearables Interestingly, this trending lifestyle topic is causing a buzz in the healthcare industry as well. “Wearables” are defined as any small sensory device that is worn throughout the day to measure and monitor a set of vitals. FitBit, the Apple Watch, and even Google Glass are just a few examples of the new wearable technology being examined for its ability to empower patients, particularly when it comes to proactive health management like exercise and better eating habits. But the uses don’t stop there — some app-enabled wearables are hoping to extend their software to include tracking for reproductive health and diabetes management, while others already track sleep cycles and stress-related stats — resulting in tweets that resound with question: Can the internet of things help fuel a #healthcare #revolution? Be sure to follow us on Twitter at @mdnetsolutions and keep the conversations going! Contact Sequence Health for expert healthcare advertising guidance and strategy. Use social media to reach more patients and achieve your marketing goals.
Today’s Coffee Break: Tom the Thankful Turkey Returns! Written by web_developers on November 25, 2015. Posted in Other. No Comments on Today’s Coffee Break: Tom the Thankful Turkey Returns! Today’s Coffee Break post is written by Brice Kennedy — our own in-house graphic designer, illustration artist and web designer who just so happens to the be creator of Tom the Thankful Turkey. Swing by the creative quad to say hello and get a sneak peek at his next big project! Thanksgiving is almost here! This year we’re keeping our MDnet tradition going and bringing back Tom the Thankful Turkey. Born from a creative collaboration between Creative Director Kris Altiere, Key Account Supervisor Latonya Reid, and myself, Tom was first illustrated last year in our Call Center area as a place for our MDnet family to write and express what we’re most thankful for. In the year since, the company has grown in many ways — with new faces, new and improved products, and new clients. We have plenty to be thankful for. To celebrate our growth in 2015, Tom the Thankful Turkey returns! We’ve all had new experiences in our professional and personal lives and this is a perfect time to reflect on all that has happened in the passing months. Personally, it’s when I’m drawing “Tom” that I spare some time for the gratitude and happiness that occasionally goes missing during such a busy time of year. It’s awesome time to be alive and apart of the MDnet team who have such great things to offer the world. Already I’ve seen how much our products have helped and saved those in need and it’s something I am truly thankful for. I like what Rich Rosenzweig started and I’m excited about the direction in which Alan Creighton is taking MDnet. I feel blessed to have the love and support from my family and inspired to have opportunities to create with like-minded people. What you are most thankful for? Reflect on it and drop a line — Tom is waiting for you.
MDPathways Q&A with Gopi, Chief Technology Officer and Hayley, Director of Product Management Written by web_developers on November 17, 2015. Posted in Manage. No Comments on MDPathways Q&A with Gopi, Chief Technology Officer and Hayley, Director of Product Management We’re thrilled with the excitement and recognition that MDPathways has received. Our new patient engagement and management platform recently debuted at conferences from California to Chicago to Puerto Rico — creating a buzz at ASMBS ObesityWeek 2015, SHSMD Connections by the American Hospital Association, and the Puerto Rico Hospital Association’s 2015 Convention. MDPathways is pioneering change in patient engagement and challenging the healthcare industry as a whole. To best explain these achievements, and bring you up to speed whether you’ve seen us at a recent show, have participated in a demo, or are even one of our inaugural users, here is a Q&A with those closest to the development of this patient engagement product — Gopi Yeleswarapu and Hayley Kenslea. First tell us a bit about your role in this project. Gopi Yeleswarapu: As Chief Technology Officer, I’m responsible for planning the new product development; hiring software development teams and setting up the product development process; building the cloud infrastructure on Microsoft Azure; and managing budgets and leading software development towards the successful development and release of this product. Hayley Kenslea: My role is Director of Product Management, so I work to ensure the end users are happy with the tool. “Happy” means many things – can users understand how to use the tool? Do they know where to find things while logged in? And is the overall look and feel (what we call the User Interface) fresh and inviting? So exactly what is MDPathways? H: It’s a tool that helps users — from front-line staff, to clinicians and managers — to better manage patients throughout a care process, ultimately allowing them to understand, anticipate, and react to trends in their programs. G: From a technical perspective, it is cloud based software as a service (SaaS) platform that integrates with EMRs, PMSs, CRMs and other automation systems in addition to facilitating two-way communications via email, phone calls and text messages to deliver the best possible patient outcomes. What was the push for creating MDPathways? G: MDPathways is a brand new upgrade and complete refresh of our proprietary Patient Engagement and Management system, LeadTracker. In this new Avataar, LeadTracker has been transformed from a web based application to a cloud based SaaS platform designed to streamline workflow throughout a practice’s care continuum; help eliminate the risk of data inaccuracies; and engage patients one on one to help providers deliver the best possible outcomes. What are the top 3 successes of this product? H: The updated look and feel; the improved reports (no more downloading Charts & Reports on your local desktop); and the speed and more intuitive layout — I could talk about how great MDPathways is for days! Oh, and its integration abilities mean we can feed data directly into or out of MDPathways, which decreases the risk of duplicate data entry and error on behalf of our users. G: First I’d like to answer this with a quote from Eugene Pototsky, Lead Engineer and Architect who has been instrumental in the design and development of MDPathways SaaS platform development: “The biggest success is the chance to be pioneers of a complex solution within the healthcare industry. This multilateral product required us to develop for all aspects of the care continuum — we needed to create a simple and straight forward user interface (UI) for patients; a functional-rich UI for hospital users; and both of those required the support of a complex, customizable backend platform.” It is truly remarkable. From my perspective, the biggest successes have been: Building a ubiquitous software platform that is ready for the new healthcare challenges. A clean user interface that will help our clients manage their patients efficiently and always know what a particular patient’s needs are. That in turn has a potential to help those patients achieve their goals for a healthy life. Setting up a repeatable process to continue improving the product to provide powerful new features. What has been the biggest challenge with the MDPathways development? G: Aside from vetting the proper technology to build the product, and recruiting a team able to plan, design and develop, one of the biggest challenges was delivering the product on-time. This, by far, was the most arduous task because we had to maintain a fine balance between prioritizing product features that would enhance usability with making sure we could deliver the full product within the originally planned timeline. H: We have many different profiles of user — call center, nurses, doctors, non-clinical staff — so feeling like we accurately addressed each of those users’ priorities was tough to balance. How are the trial users responding to the new product? G: It’s still early but we are already receiving positive feedback from our newly on-boarded clients as well as prospective clients that have seen our product demos. Our sales and on-boarding teams are doing an awesome job with their product evangelism! H: Users — call center, nurses, doctors, staff, everyone — love the look and feel, and easy flow of information throughout the tool. Looking ahead, what new developments and improvements do you expect for MDPathways? H: Users always want to see graphical representations of data trends so we’ve already added a lot of updates for the Reports function into the development pipeline. We also have a lot of new features around automating updates in MDPathways from an integrated EMR or PMS to continually improve and streamline workflows. G: This next big upgrade to our patient engagement and management platform actually launches in a few days — we’re integrating a pre-configured patient intake form portal that will allow patients to report about their health. This will help maintain accurate patient data for our clients. We’re also meeting this week to prioritize several new features like integration with EMRs, appointment schedulers, advanced automation and other features that can help clients, as well our own teams, efficiently manage and engage with patients. Thanks to you both for taking the time to chat with us, and a huge congratulations to you and the rest of your teams on such a radical development in the healthcare industry!
MDnet On the Road Written by web_developers on November 12, 2015. Posted in Company Overview. No Comments on MDnet On the Road For the last two months, MDPathways has taken the spotlight from California to Puerto Rico! Committed to improving patient engagement and creating a better experience for patients and practices alike, the MDnetSolutions team has been hard at work demonstrating this industry-changing platform. Here’s a recap of our recent travels: AMIA 2015 Annual Symposium (American Medical Informatics Association) November 14–18 San Francisco, CA This week Alan Creighton, CEO, and Heather Sobko, CMIO and Vice President of Medical Services, are headed to Silicone Valley to attend the AMIA 2015 Annual Symposium. Heather is a long-time member of the AMIA organization and brings insights from her nursing experience as well as informatics to table for MDPathways. She and Alan will meet with other industry leaders to share and discuss the use of data-driven tools to effectively improve outcomes, care coordination and quality while significantly reducing costs. ObesityWeek 2015 November 2–6 Los Angeles, CA MDPathways created major buzz at the country’s largest conference for the innovators and providers committed to battling obesity. This week-long exhibition is a joint initiative between the American Society for Metabolic and Bariatric Surgery (ASMBS) and The Obesity Society (TOS) to brings together surgeons, physicians, nurses, dietitians, psychologists, researchers and even software developers to demonstrate and educate one another about new discoveries in the push for a better patient experience. PRHA (Puerto Rico Hospital Association) October 7–10 San Juan, Puerto Rico Last month, the MDnet team joined more than 600 international healthcare professionals and representatives from Puerto Rico and surrounding islands to dive deep and brainstorm solutions for patient care coordination, quality improvement, cost reduction, administrative measures, and value-based care. There they also exhibited MDPathways and the newly released MDCare Transition System, which was met with much excitement and interest. The team have scheduled a return visit for further discussions with the Puerto Rico Healthcare System to explore a partnership. Stay tuned for more updates from the team and be sure to follow us on Twitter
Implementing an HRA can Save Hospitals in Readmissions Written by web_developers on February 17, 2015. Posted in Manage. No Comments on Implementing an HRA can Save Hospitals in Readmissions When a patient is discharged from a hospital, the discharge planning nurse should probably end the conversation with the patient by saying, “Best wishes and we will see you in a couple of weeks.” One in five elderly patients makes a return trip to the hospital less than a month after initial discharge. Called the revolving door syndrome in a report conducted by the Robert Wood Johnson Foundation, titled Care About Your Care, the frequent return trips to the hospital come with a $26 billion price tag annually for Medicare patients. The report goes on to say 65 percent of the total cost could be prevented if hospitals tweaked their system of care. Too often patients do not comprehend the doctor’s instructions prior to leaving the hospital. The end result is poor medication adherence and failure to get the proper follow-up care. A key to cutting down the number of readmissions is to identify patients most at risk of returning to the hospital. It is impossible to have a readmission program targeting every patient. Too much energy is wasted and the program is rendered ineffective. Considering 80 percent of all readmissions come from 20 percent or less of the same patients, it is paramount hospitals identify those patients and implement programs to prevent readmissions. An effective way of identifying high-risk readmissions is a health risk assessment (HRA) and continued communication with the patient to bolster patient engagement. MDnetSolutions has developed a digital HRA form that is easy to use and can be accessed online. HRAs can determine the current status of a patient’s health, estimate the level of health risk involved with a procedure, and more importantly, inform and provide feedback to patients via online reports. The patient, or his or her caregiver, can access these online reports and continue the personalized care that hopefully will prevent the patient from returning to the hospital. Identifying the Need for Intervention In addition to MDnetSolutions’ HRA program, the Atlanta-based company also has increased its ability to help hospitals transform patient care and remain actively engaged with the patient following discharge by acquiring IVR Care transition Systems, which excels in providing support for patients making the transition from the hospital to home. Using an interactive voice response telephone system and carefully developing surveys, or HRAs, members of the IVR care team, which is available to hospitals, gather vital information from the patients’ responses to the assessment. These responses can identify early signs and symptoms of clinical problems or issues with medication adherence and the need for follow-up care after hospital discharge. The results of the HRAs are sent to the healthcare team at the hospital on a daily basis, and if warranted, the healthcare professional will follow up with the patient with a phone call. This provides an opportunity to identify a problem before it turns into a serious condition, requiring a return trip to the hospital and costing both the patient and the facility money. In the long run, using the patient engagement solutions created by MDnetSolutions is a win for patients, who receive quality, personalized healthcare and for the hospitals that save on patient readmissions.
Facebook’s Changing the Face of Healthcare Written by web_developers on January 31, 2015. Posted in Connect. No Comments on Facebook’s Changing the Face of Healthcare On Feb. 4, 2004, Mark Zuckerberg and his college roommates invented an online social networking service designed for people to post photos, add friends and just hang out online. Fast forward to nearly 11 years later and Zuckerberg’s little project has ballooned to a multi-billion dollar company boasting more than 1.2 billion members around the world. Not only has Facebook and its other popular social media networks, Twitter, Instagram, YouTube, Google+, Pintrest, LinkedIn and many more, transformed the way we stay in contact with friends and family, social media has changed the way we obtain information. When news occurs, chances are you will learn about it because of social media. Perhaps a Facebook post or getting a tweet from someone you follow on Twitter or a photo on Instagram from the event. Social media has not only transformed the way we get information, but the way we share, this includes sensitive subjects such as healthcare. The majority of hospitals and healthcare providers nationally are cold to the idea of using social media, but the truth is patients are using the various social media avenues, and those choosing not to participate are losing out on engaging and recruiting a plethora of potential patients. The Numbers Don’t Lie Gen Xers and Millennials were the first to grow up with computers in their homes. Millennials, those born between 1982 and 2000, also are more technically savvy than any generation. A recent poll found 97 percent of college students owned a computer and 94 percent owned a cell phone. Information is just a click or tap away. The 18-24 age bracket is also twice as likely to use social media for health-related topics. According to Mediabistro, more than 40 percent of consumers say information found on social media affects the way they treat their health condition. Considering more than a quarter of all conversations on Facebook is health related, your practice can ill afford to not have a social media presence. Your practice could lose the attention of an entire generation if you do not have an online presence. Health care professionals have an obligation to create educational content to be shared across social media. They can inform consumers about health related issues, stop misleading information and actively engage consumers and convert them into patients. Older generations also are becoming tech savvy. They are searching the Internet when they or a loved one is sick or develop a medical condition. According to the Pew Research Group, 61 percent of U.S. adults own a smartphone or iPhone. Of that 61 percent, nearly 20 percent has at least one health-related app. This drives home the fact you must have an online presence and your information should be accessible for patients on the go. Technology has changed the way you practice medicine. Now technology should change the way you communicate and engage your patients. You need to have a strong mobile focus no matter the size of your practice. Sequence Health can help. You are the medical expert, so let us market your practice by building an eye-catching, responsive website. A responsive website looks the same regardless of whether it is being viewed on a desktop, laptop, tablet or smartphone, thus enhancing the user experience. We also can craft a social media campaign designed to inform, entertain and engage your patient population and build your patient roster. Do you still think Facebook is just for sharing vacation photos? In a survey conducted by the DC Interactive Group, 41 percent of people say social media would affect their choice of a specific doctor. The message is starting to get to your peers. Twenty-six percent of hospitals participate in social media, and 60 percent of doctors say social media improves the quality of care delivered to patients. Since 33 percent of patients use social media for health-related matters, including seeking medical information, tracking and sharing symptoms and broadcasting how they feel about doctors, drugs, treatment, medical devices and health plans, can your practice afford to stick with your current online marketing approach? Call Sequence Health today and enhance your online patient engagement strategy.
Patient Engagement through the Portal Written by web_developers on January 23, 2015. Posted in Manage. No Comments on Patient Engagement through the Portal Improved communication leads to higher patient satisfaction, and for healthcare providers who want to involve patients in their own care and form closer ties with consumers, now might be the best time in years to implement a patient portal solution. The Pew Research Center’s Internet & American Life Project reports 69 percent of U.S. adults track a health indicator for themselves or a loved one. The California HealthCare Foundation also reports, “Patients pay more attention and become more engaged in their health and medical care when they have easy access to their health information online.” Although there is clear data supporting the need for providers to offer effective and user-engaging patient portals, many systems launched to date have fallen short of meeting patients’ needs. At Sequence Health, we have worked with practices of every size to install an online patient portal enabling both the patient and the doctor to know, see and find vital patient information in one convenient location. Our solution, which is HIPAA-compliant, is housed on your practice’s existing website or we can build you an entirely new website, including the patient portal. The portal is a convenient two-way street of communication between patient and provider. Both sides can view, store and record information, get lab results, schedule doctor appointments, refill medication, view a billing statement and easily communicate with one another in a private secure web-based system. A patient portal is an engaging way to encourage patients to regularly access their information. It could be a routine like updating your Facebook status, “tweeting” on twitter or creating a “pin” on Pintrest. These sites have one thing in common—users interact with the sites many times a day, returning multiple times to access new content. This type of engagement should be the ultimate goal for patient portals. The portal is helping to alleviate follow-up phone calls to physician offices, allowing the practice’s staff to focus on taking care of patients who are in the office. Overall, the most significant benefit of the portal is the opportunity to offer an accessible, effective engagement tool to patients and your community. Our patient portal is much more than just an online tool; it supports a strategy focused on enhancing patient engagement within our community and with our providers. The patient portal also can be an efficient and effective method of communicating with patients outside of the office. However, the most pronounced portal benefit is the improvement in healthcare quality it encourages, stemming from patients’ active engagement in their own health and healthcare. Don’t delay, contact a sales rep at Sequence Health today and let’s begin the engagement. Donna Roach, CIO of Borgess Health/Ascension Health Information Services in Kalamazoo, Mich., helped contribute to this blog.