6 Best Ideas for Marketing Your Medical Practice in 2020 Written by Jeff Tormey on June 22, 2020. Posted in Convert. If you run a medical practice, you may have asked this question: “What’s the best way to get the word out?” Marketing your practice may seem complicated because of all the regulations surrounding it, but it’s still important to do. Without marketing, it’ll be harder for people to know who you are and what you do. So how do you market your medical practice online? Here’s how. 6 Ideas for Marketing Your Medical Practice Send Promotions to Existing Patients Your patient list is a goldmine. They’ve got a higher level of trust because they’ve already used your services. For this reason, focusing your promotional efforts on existing patients is much more likely to produce a return on investment. It’s important to keep HIPAA regulations in mind. Don’t use medical data to create promotional material. At the same time, you want to keep your promotions as targeted as possible without using medical data to do it. Separating by demographic or ZIP code can help you send promotions to those who need it most. Create Videos with Your Physicians Your physicians have a wealth of knowledge that can be shared with the world. By creating videos with them in it, you can share that knowledge while providing good marketing material for your practice. If your physicians become authorities on social media, your practice by extension becomes associated with that authority. This makes you a more attractive choice for prospective patients. Ask for Honest Reviews from Patients People trust reviews more than they trust marketing. For this reason, if you know your patients are having good experiences, you want them to share those experiences with everyone! You can ask for honest reviews from patients by sending them emails, postcards, or by simply asking them when they leave. Ultimately, you want to have a system for getting patients to leave reviews on various platforms. Guest Blogging If you want your practice to be presented as an authority, there’s no better way to do so than by appearing on other people’s content. Guest blogging is a great way to do this. Websites need excellent blog content in order to stay relevant. By providing blogs with content, you can give them what they need to grow while also putting your practice’s name out there. This can also help your SEO efforts! Targeted Digital Ads Targeted ads allow you to get the word out about your practice while focusing your ad dollars on the people that are most relevant. Keep in mind that even your ads and ad targeting need to remain HIPAA compliant. Targeting people based on condition is not allowed, and using electronic medical records to make advertising lists is also against the rules. Target based on what you know about a particular demographic, location, or interest. Invest in Local SEO Local SEO is the practice of using the search engines to make it easier for people in your local area to find you. This makes it so your medical SEO efforts are focused on people who are the most relevant to your business: that is, people who are in your operating area. Some practices have a wider reach, but most practices focus on their local area. For this reason, local SEO should be your focus!
Online Medical Marketing Strategies For Attracting Quality Patients Written by Jeff Tormey on May 5, 2020. Posted in Connect, Convert. Online medical marketing sounds like it can be confusing. There’s SEO, there’s ads, there’s social media, and all of these things need to be combined to form a cohesive marketing strategy. That’s a lot of different tactics to consider! But healthcare marketing is not about tactics, it’s about strategy. While tactics play a role, they’re not the end of the conversation. Do the first things first. Figure out who you want to reach The first thing all businesses need to do before they start marketing is figure out who they need to be marketing to. Marketing doesn’t work if it’s to the wrong people. Can’t decide what kind of people who want to reach? Start with your services. What services do you currently offer, and what kind of people come in for those services? What are their problems? What are their demographics? Define these things, and you’ll have a good idea of who you should be reaching with your marketing. Then take a look at your local market’s needs. Do research on your local market’s demographics, and take a look at their behavior. For example, a bariatric surgeon may be looking for women aged 30-45 who are struggling with their weight and have not found success with diet and exercise. Figure these things out for your practice! Decide what medical topics you want to speak about Now that you know who you want to speak to, you need to figure out what you need to say. Medical topics that relate to your practice are the best topics to discuss, as they give prospective patients information that could lead them to book an appointment. It’s not enough to have something to say: you have to have a reason to say it. Why should prospective clients listen to you? Ultimately, you want to talk about issues near and dear to your target audience, while also providing interesting and highly informative content for them to read. What kind of topics should you discuss? Whatever is highly relevant to your audience! Going back to our bariatric surgeon example, you may want to discuss things like the post-op diet that all patients have to go through, or how they should be preparing for surgery. Figure out what your market wants! Read More: Ways to Promote Your Medical Practice Test different digital online medical marketing tactics There are many different medical marketing tactics. You will want to invest in many, or all, of them and see which ones are moving the needle the most. Search engine marketing, social media marketing, paid search, paid social, PR… all of these things should be tested. Invest small amounts of money and time into them, and see the results. You’ll notice that not all of them bear fruit, but given enough time and tests, some of them should. Then, you’ll know what you’ll need to invest in further. Last Words: Make Sure To Track The Results Of Your Marketing! Many businesses, clinics included, fail to measure the true impact of their marketing. When you measure this, you’re not going to get a 100% accurate picture, but you will get a good idea of what’s working and what’s not. However, you can’t get this idea if you don’t collect the data and analyze it! You should be collecting information about where your website traffic is coming from, what people are doing on your website, and how many people are requesting an appointment (either by phone or through your secure web form).
Changing Your Healthcare Marketing After Coronavirus Written by Jeff Tormey on April 21, 2020. Posted in Convert, Manage. The COVID-19 pandemic has had a huge impact on the global economy. But the reverberations are most felt in the healthcare world. Focus on healthcare investment has shifted greatly toward dealing with the virus. Many healthcare businesses that weren’t directly involved with dealing with the virus have seen a drastic decrease in revenue. If you’re thinking about reducing your marketing budget, we highly encourage you to think in different terms. Instead of just cutting back on your marketing budget, where else can you put that spend to work? What other strategies can you use to prepare for when businesses open up again? Here are our recommendations. Why Now Is the Time to Prioritize Digital Marketing If you haven’t already been putting digital marketing initiatives first, then now is the time to do it. Investing in digital marketing has always been a solid investment, but for the near term with everyone in quarantine, digital marketing has never been more important. Invest in search engine optimization, where you’re producing content and optimizing your site and copy to be found by people on Google. Invest in social media marketing, where you post shareable content to social media and interact with your followers. You may even want to invest in paid search and paid social. Best of all, starting now will also have some ripple effects in the long term. Your search engine rankings will increase, your social media following will grow, and you’ll have much more data if you’re investing in advertising. Why? Because digital investments are a long term play, especially with SEO and SMM. Build Authority and Stay Connected During Lockdown Now that everything is under lockdown, your business can use this time to create content and make your brand an authority in your space by producing helpful, interesting content that’s better than anything else out there. Write content. Create videos. Do live workshops and webinars. But that’s not all. After you do all of these, use the opportunity to get people’s info and stay connected. Talk directly to your prospects, and use email marketing to keep in touch with them after the shutdown’s end. By doing this, you’ll have access to them when they’re much more prepared to buy. Read more: Healthcare Email Marketing: Why it’s Powerful and Popular You can even use this opportunity to give back to your community. Let your local Chamber of Commerce or Board of Trade know that you’ll be giving workshops on important health topics, and they may be able to help get the word out in your community. Prepare Now to Thrive in a Post-Lockdown World It’s tough if your business’s financial situation isn’t all that great. But the lockdowns will end, and people will be back to normal. If you’re able to invest the time and effort into crafting strategies for the post-shutdown world, you’ll be able to thrive even greater than before. Stay safe, and be prepared for when businesses open again!
The Biggest Challenges in Marketing in the Healthcare Industry Written by Jeff Tormey on March 31, 2020. Posted in Convert. Marketing in the healthcare industry is unlike any other industry in the world. The healthcare industry is high-stakes, heavily regulated, and woefully misunderstood by patients. Between staying within the law, and effectively building a connection between your business and your patients, healthcare marketing presents unique challenges not seen in other businesses. So what are they, and how should we deal with them? Marketing Challenges In Healthcare Dealing with HIPAA Compliance You knew this was coming. HIPAA compliance is a monkey on the back of every healthcare practice looking to use new marketing methods or technology. As a result, it’s the most important challenge in healthcare marketing. Certain forms of marketing are illegal, such as remarketing to prospects based on known health conditions, and that’s just the tip of the iceberg. So what do we do? Solution: Be Diligent In Following It! Make sure to keep claims and language within the bounds of the law. There are claims that you can and cannot make. Most importantly, make sure your staff (and especially your marketing team) understands the HIPAA Privacy Rule. It defines what is and isn’t marketing, and what falls under the bounds of the rules. Your Budget Hospitals and practices require great amounts of resources. Since they also provide an essential service, patient acquisition is often thought of as an “if we build it, they will come” situation. These two factors result in small marketing budgets. Solution: Convince Leadership Of The Value Sell your leadership or partners on increasing marketing budget by showing how marketing can provide a measurable ROI. Marketing is not a cost center but a driver of revenue, and it’s important that leadership understands that this applies to healthcare businesses as well. By communicating that you’re able to work with HIPAA regulations to stay above board, you’ll also convince them that investing in healthcare marketing is a sound strategy. It’s best to work with a marketing partner that understands HIPAA and the intricacies of healthcare marketing. We at Sequence Health provide healthcare marketing systems to businesses of all sizes. Public Perception of Healthcare Not only do most people not understand the healthcare industry, but many people actively dislike it. Healthcare is expensive in the USA and has become highly politicized. So what can you do to put your business in the best light considering the perception Solution: Become An Authority Create excellent content and use content marketing strategies to promote your practice and its offerings. People like to make the choice themselves, and instead of presenting them with offers straight away, give them the information they need to make a decision themselves. This also improves your business’s reputation as an authority on your healthcare specialty. Transparency In Operations People who are in need of healthcare services are not able to see what happens behind the curtain. As a result, they rely on reviews and information online to find out important information. Solution: Keep People In The Loop. Make what you do more transparent. Make it easy to see what your operating hours are, the services you provide, and how the process goes. Also, improve the overall patient intake experience, from before the appointment is set up all the way to the moment they start the appointment. Making it easy for them to book online or by phone will definitely improve your healthcare marketing efforts, as they’ll be more likely to report a positive experience. Making the Connection How do you market to your customers, even considering all the HIPAA regulations? Making a connection with your customers is still very difficult, even with all the technology out there. What do you do? Solution: Make It Easy For Them. Be where your patients are. HIPAA regulations concerning marketing mainly deal with marketing messaging and segmentation, rather than placements. Make it easy for your patients to find you on social media, on search engines, and in local publications by being active on them. Then, collect relevant data to figure out which of these is best serving your marketing goals. Building Trust Trust is at an all time low, and it seems to keep getting lower. Misinformation is abundant, and many people are starting to get more savvy to the techniques that marketers are using to mislead customers to get them to buy. Thanks to the poor reputation of the healthcare industry as a whole, this is a difficult (but not insurmountable) challenge to overcome. Solution: Engage with transparency. Be as transparent as possible, and showcase honest reviews. Make it easy for patients to access information about pricing, wait times, and services offered. Also, being engaged within the community on social media and in real life is important for building trust. Your patients are just as human as your staff are, and making that human connection is the key to building and maintaining trust.
How To Improve Patient Care Through The Call Center Written by Jeff Tormey on March 9, 2020. Posted in Convert. Patient Care begins with the Call Center. When a patient phones into the Healthcare facility and the call center agent answer, that is their first experience with your healthcare business. If the patient is treated rudely, questions are not answered, or some other negative experience occurs, that patient is left with a negative impression of your healthcare facility. Healthcare Call Centers can implement these five steps to improve patient care and satisfaction. 1. Invest in training Healthcare Call Center Agents Call center agents in the healthcare setting need to be provided with qualitative training regularly. Set clear customer service expectations and provide scripts for routine call activities such as appointment scheduling, medication refills, hours of operation, directions, or routine questions. Call center representatives who are adequately properly will leave patients with a positive impression of your healthcare facility. 2. Encourage Empathy in your Call Center Agents Call center agents need to become more patient-focused. Patients want to speak to a knowledgeable, compassionate human being, not a robotic answering service. Focusing on the caller’s needs in the Health Call Center is an essential step in providing quality care and the best patient contact. 3. Focus on Patient Satisfaction Phone agents need quiet, non-distracting environments, both for themselves and for the person to whom they are speaking. They also need a place where privacy is assured, so patients feel comfortable talking with them regarding their healthcare concerns. The Medical Call Center can facilitate a high level of satisfaction by ensuring every call meets the patient’s expectations and needs. 4. Use every opportunity as a Patient outreach A healthcare facility call center can perform reminders for follow-up appointments, health risk assessments, preventative care reminders, and referral reminders. Contacting the patient with valuable information makes them feel that the facility cares about their health while leading them to better health outcomes. 5. Implement a Patient Retention Program An experienced call center agent should be able to use every opportunity to positively represent the healthcare brand and handle issues that come into the call center confidently. They should be trained to identify patient needs and know where to direct patients if they do not know the answer to the patient’s healthcare concerns. Medical call center services provide a tremendous benefit for both medical facilities and for the patients who call them. Quick, 24/7-phone support with empathetic, patient-focused agents will improve turnaround time, and result in happy, satisfied callers. In turn, that should enhance your healthcare brand image. Read more: What Is Patient Retention and Why Does It Matter for Your Practice?
Bridging Bariatric Patient Conversion Rates and Practice Growth Written by SQHealth-admin on May 17, 2018. Posted in Bariatric Surgery, Convert. Our Final Rule for Growing Your Bariatric Practice Addresses the Importance of Managing Patient Pipelines with Better Monitoring, Tracking and Analysis Before we explore our fourth and final rule and conclude our series about how to grow your bariatric practice, let’s revisit the first three rules: • Rule #1: Know Your Numbers: The foundation of any successful bariatric practice marketing program! Having a firm grasp on your bariatric patient acquisition data is crucial for developing and gauging effective marketing strategies. • Rule #2: Make It Easy for Patients to Find You: Patients use online searches to find healthcare services more than anything else. With so much at stake, you must leverage online search strategies and tools to get your bariatric surgery program directly in front of them. • Rule #3: Use Online Seminars to Increase Leads: If you aren’t offering online bariatric seminars to prospects, your competitors probably do—and they are taking your share of new bariatric patients. Now, the fourth rule: Increase conversions rates throughout the entire patient pipeline. This specifically includes patient conversion rates for: • Leads to Surgery • Seminars to Surgery • Consults to Surgery This is important because we’ve seen compelling results from our own studies that have shown direct correlation between positive bariatric patient surgery conversion rates and success bariatric surgery programs. Getting Patients Into the Pipeline is Only the Beginning of the Conversion Process Below is a chart from a study of one of our client’s conversion rates over a two-year period. Even without scrutinizing the chart’s details, it’s immediately obvious that as the slopes increase positively in the left column (conversion rates), the same happens in the right column (program growth). Take a moment to think about how each line represents a different phase of the patient pipeline. Notice in the left column how patients are more likely to get surgery (convert) the farther they move down the lead–to-seminar-to-consult pipeline. The takeaway is that it’s not enough to just have a great marketing strategy that gets prospects to become aware of your program. Instead, you must also have a well-managed patient pipeline that can retain prospects and nurture them through the entire journey. Once Again, You Must First “Know Your Numbers” to Improve Your Growth Ironically, the first step in increasing bariatric conversion rates and managing patient pipelines relates to the first rule, “Know Your Numbers.” This is because having an accurate and reliable process for monitoring your conversation rates will give you valuable insights into your patient pipelines. There are multiple processes and tools for collecting statistics, ranging from simple-to-sophisticated to analog-to-digital. We asked guests at our recent Webinar, 4 Powerful Strategies That Can Grow Your Bariatric Program, about which tools they used, and the results showed a range of practices: Using Bariatric Patient Pipeline Management to Improve Conversion Rates Let’s presume you actively use at least one of the above processes for tracking your bariatric patient pipelines and measuring conversion rates. Would it be a fair assumption to say if you aren’t using bariatric-specific patient tracking software, you probably aren’t experiencing the growth you want or need? If this describes your situation, don’t feel bad—but also don’t overreact and get the first option you find, because it might not be the best solution for you. There are two reasons for this. First, not all bariatric patient management software and platforms integrate with all EMRs. In our experience, we’ve seen much better outcomes when the platform “plays nice” with an existing EMR because it can significantly improve efficiency throughout your entire practice. Second, not all platforms can give you easily understandable metrics about your patient pipelines that answer essential questions like: • Where do our leads come from? • Where do our patients stall? Below is an example of how our platform provides a simple yet powerful illustration of where your patients are in their entire journey—including post-operation. In this example, the practice does well with getting prospects into the program (patient intake, seminar and insurance verification). But notice how there’s a sudden surge in stalled patients during the consult and clearance stages. If not already lost, then these prospects are very likely to drop out of the program (and likely go elsewhere). A Final Thought As mentioned at the beginning of this series, we regularly hear from bariatric surgery practices about how difficult it is to manage the day-to-day operations while also trying to increase patient volumes. Although there are no quick fixes or one-size-fits-all solutions, the truth is there are many bariatric surgery practices enjoy a healthy balance of current surgery volumes and anticipated growth. We are privileged to have some as clients. Your practice has the capability of enjoying that kind of success, and we hope this series helps you continue to advance towards that goal. Nate McCormack is Sequence Health’s Director of National Sales. Sequence Health is a cloud-based technology and services company that improves profitability and patient outcomes for hospitals and practices through end-to-end patient engagement solutions backed by clinical and non-clinical teams. Its HIPAA-compliant, SaaS platform improves care team workflows, automates patient communication and tracks patient progress to optimize the patient journey. Since 2004, leading healthcare providers have trusted Sequence Health to help acquire, manage and engage patients through complex episodes of care.
Bariatric Surgery Seminars: Online vs. In-Person Written by SQHealth-admin on April 24, 2018. Posted in Bariatric Surgery, Convert. Bariatric Medical Marketing Practice Rules The Third Rule for Growing Your Bariatric Practice Places a High Value on Online Seminars If you’ve been following our blog series about how to grow your bariatric practice, you have already learned our first two rules: • Rule #1: Know Your Numbers • Rule #2: Make It Easy for Patients to Find You Now it’s time to introduce the third, which is to use online bariatric seminars (OLS) to: • Increase qualified bariatric patient intake leads • Expand into new bariatric surgery markets If you’re thinking, “Well, we already have a pretty good in-person bariatric seminar in place and seem to get decent results with it,” please be advised: If you aren’t offering online bariatric seminars, competitive medical practices probably do—and they are taking your share of new bariatric patients. Most simply, online bariatric seminars enable a better experience for prospects—and that directly translates into better conversion rates for you. We know this because we conducted a one-year study of a bariatric surgery practice that offered both in-person information sessions and online seminars. Although their conversion rates were decent for in-person seminars, they paled when compared to OLS: There’s no mystery to why this happened. Two key reasons are because bariatric surgery prospects are often: • Apprehensive about in-person seminars • Too busy to attend in-person seminars at a set date/time/location But, when prospects have access to online bariatric seminars, they can register and begin watching immediately. More Benefits for Online Bariatric Seminars Not only do online bariatric seminars help improve your conversion rates, but they can also be highly efficient and economical for your practice. This is because they: • Are recorded and produced once: This prevents you from having to commit resources for conducting the same seminar over and over. • Deliver the best payer mix: OLS gives you access to working and busy adults that are Internet and computer savvy. Components of a Successful Online Bariatric Seminar Our experience in developing successful online bariatric seminars has given us the ability to share some sound advice about key components that include: • Requiring registration that should be captured in Google analytics, too • Linking the registration to patient management software for a better understanding of the patient pipeline • Polls and surveys to test knowledge • Short, easy-to-digest segments rather than one long 30-minute clip • Interactive playback features that allow patients to pause resume the seminar • Optimized, professional-developed content for online viewing and NOT just a recording of a typical in-person seminar • Tracking for analytics and viewership • Automation for sending post-seminar requests for insurance verification, consult, etc. Please be sure to also watch our online seminar 4 Powerful Strategies That Can Grow Your Bariatric Program to learn more! As Sequence Health’s director of digital production, Karen Haft regularly engages with bariatric medical practices to find solutions that help grow their revenues and profitability. Sequence Health is a cloud-based technology and services company that improves profitability and patient outcomes for hospitals and practices through end-to-end patient engagement solutions backed by clinical and non-clinical teams. Its HIPAA-compliant, SaaS platform improves care team workflows, automates patient communication and tracks patient progress to optimize the patient journey. Since 2004, leading healthcare providers have trusted Sequence Health to help acquire, manage and engage patients through complex episodes of care.
How Online Bariatric Seminars Can Improve Patient Acquisitions and Outcomes Written by SQHealth-admin on May 24, 2017. Posted in Bariatric Surgery, Convert. The Right Healthcare Webinar Tools Can Help New Weight Loss Surgery Patients Meet Their Bariatric Surgery Requirements It’s likely that if you are reading this, you already know the importance of bariatric seminars for prospective and new weight loss surgery patients. Although not a federal regulation, bariatric surgery seminars are often considered a requirement by insurance companies before they will authorize the procedure. For years, bariatric surgery centers have conducted on-site seminars to advise new bariatric patients about what to expect before and after bariatric surgery, which often provides bariatric patient education for: • the pre-surgical process • dietary and fitness regimens • surgical options • the recovery process • various post-surgery/next-steps programs Further, in-house bariatric seminars provided new weight loss surgery patients an opportunity to meet the center’s bariatric surgeons. More recently, online bariatric surgery seminars have been offered as an alternative to in-house seminars. Not only does this enable bariatric surgery centers to offer more options for new weight loss surgery patients to attend seminars at times and locations that are more convenient, but it also improves efficiency for busy bariatric surgeons and staff. [poll id=”7″] The adoption of online bariatric seminars has occurred during a time when online videos have become easier and more affordable to produce—which is very attractive to bariatric surgery centers. However, the advantages can quickly be diminished if the online bariatric surgery seminar is hosted as an online healthcare Webinar with any number of online video streaming apps like: • YouTube • Facebook • Google Hangouts • Vimeo • Periscope Although these are adequate for sharing general bariatric patient education and bariatric surgery center marketing videos, they have some critical deficiencies when used for required bariatric surgery seminars. This is particularly true in the context of using them as alternatives to dedicated, pro-quality learning management systems (LMS) and Webinar software. Some key reasons include: • Tracking: It’s impossible (or difficult at best) to precisely track which new patients actually attended the bariatric seminar. Although YouTube and others provide basic analytics about users (e.g., geography, platform, visit length), they don’t capture the specific information needed to confirm a patient’s attendance or comprehension of the information presented. Yes, there are workarounds—for instance, patients can leave a comment, which could indicate when they watched the weight loss seminar, however, it requires them to also have user handles that make them easily recognizable—which is far from optimal. • Poaching: Social media-driven online video platforms like YouTube are highly aware of a channel’s content, which enables it to recommend other videos and display banner advertisements. The obvious problem is those videos and advertisements will likely come from competing bariatric surgery centers, potentially leading your lead to another program’s content. Further, any user comments are viewable by competitors, which further enables them to potentially poach your hard-earned new patient leads. • Privacy: Virtually any discussion about healthcare information and patients requires some mention about privacy, and online bariatric surgery seminars are no exception—especially if patients are sharing any personal information about themselves so that they can verify they attended a presentation. The process of acquiring new bariatric patients and providing bariatric patient management from surgery through recovery is a challenging and complicated one—and one where a decision about the real value of free or inexpensive weight loss seminars tools versus professional bariatric patient engagement solutions must be carefully considered. However, specialized bariatric patient engagement tools that have online bariatric seminar capabilities can quickly show a return on investment (ROI) by increasing bariatric patient acquisition rates and improving bariatric surgery outcomes. Kris Altiere is Sequence Health’s Director of Marketing and Creative. Please contact us to learn more about how Sequence Health can partner with you to develop a successful bariatric online seminar.
Online Seminars a Life Saver for Bariatric Patients Written by web_developers on November 18, 2014. Posted in Bariatric Surgery, Convert. No Comments on Online Seminars a Life Saver for Bariatric Patients Severe obesity is a serious health concern, and is reaching epidemic levels within the United States. As a national issue, it is responsible for tens of thousands of deaths a year due to its associated life threatening conditions such as heart disease, stroke, diabetes and kidney failure. Shockingly, living with severe obesity decreases a person’s lifespan by an average of 20 years; when you consider disabilities caused by strokes and other events, the potential impact on a person’s quality of life is incalculable. However, there are options thanks to weight loss procedures performed at the many world class facilities such as MountainView Weight Loss Center in Las Cruces, N.M., Park Nicollet Bariatric Surgery Center in Minneapolis and several other bariatric practices around the country that have partnered with Sequence Health. Together we provide long term-solutions to bolster patient engagement, improve patient management and generate positive patient outcomes. For individuals suffering from severe obesity, attempts at weight loss can be a challenging cycle of disappointment and negative reinforcement. Traditional weight loss methods like diet and exercise often fail to deliver the results needed for a severely obese person to reach and maintain a healthy weight. This lack of sustainable results can result in a sense of hopelessness and apathy that overwhelms the seriousness of underlying health concerns. To give severely obese individuals a better chance at an improved quality of life, a more effective option is needed. This is why many bariatric programs have teamed with Sequence Health to provide online seminars, housed on the practice’s website. These are designed to attract new patients and inform the patient of his or her treatment options. They also have the opportunity to view the video from the comfort of their home and do not have to travel, which for some severely obese people is an arduous task. “The online course is an alternative to attending one of our regularly scheduled seminars, in-person,” said Stephan Myers, MD, FACS, who works at Riverside Methodist Hospital in Columbus, Ohio. “The online bariatric course provides information to help you decide if bariatric surgery is right for you. It’s a convenient way to learn about our bariatrics program from the comfort of your home, at your personal computer.” Combine Sequence Health’ online seminars with our web-based LeadTracker™, which captures and tracks your patients from initial intake through every stage of the patient process under your care, and you are armed with the right tools to provide optimum care for your patients. Fortunately weight loss procedures are now more practical, viable and more easily accessible than ever before for a wider range of patients. A dedicated team of experienced specialists and surgeons use only the latest technology and the most proven methods to provide truly world class care. For anyone curious about the many outstanding and proven bariatric procedures available, an online seminar is the best way to learn about the surgery. With a wide range of treatment to choose from, any patient will be guided toward the exact strategy that’s right for them. Because bariatric surgery is not a one-size-fits-all procedure, highly experienced surgeons work closely with each and every patient throughout the process, from inquiry through post-op, to ensure all patients receive the top-notch care they need. This is where the LeadTracker™ proves to be a valuable tool. With one click of the mouse, you can tell where each patient is in the process. Because severe obesity is a life threatening concern, anyone dealing with its effects, limitations and consequences simply can’t afford to wait any longer before taking action. If your practice does not have an online seminar presence or a way to track the progress of your patients, your practice is not working as efficiently as it could be, and your patients are suffering. With the LeadTracker™, your practice runs more efficiently and is more productive, as the program simplifies and streamlines patient intake, appointment scheduling and outreach efforts. It’s a win for your patient population and for your practice. Don’t delay, visit Sequence Health today or call 888.986.3638 to schedule a demonstration.