From Intention to Completed Action
Every solution we offer is powered by our Motivational Patient Guidance framework — nine behavioral techniques that transform patient interactions from routine touch points into measurable next steps. Not engagement. Activation.
Explore Patient Activation →
Uncover What's Really in the Way
Our Activation Agents use the Stressor Inventory process to surface non-clinical blockers — transportation, finances, fear, confusion — and mobilize solutions before patients even ask. Removing barriers is where activation actually happens.
Explore Barrier Resolution →
The Right Nudge at the Right Moment
Our Enterprise GPS platform continuously monitors each patient journey, builds motivational profiles, and selects the next best action in real time — escalating to human Activation Agents when empathy matters more than efficiency.
Power of "Why" →
Intelligence Layered Into Every Interaction
AI doesn't replace our clinical and activation expertise — it amplifies it. From predictive risk scoring to real-time sentiment analysis and automated follow-up triggers, our AI layer ensures no patient slips through the cracks.
Explore Hospitals & Health Systems →
Explore Practices →
Explore FQHCs & Community Health →
Explore Payers & Health Plans →
Medical marketing strategies vary widely, from using SEO and content marketing to traditional TV and newspaper advertising. Despite this, the game is always the same. The goal of successful medical marketing is to help others see your practice or hospital’s brand in a good light, while also reaching those who may be in need of your services so that they will choose you over the competition.
So what kind of creative marketing ideas can you use for your healthcare practice in 2021? Here are a few that you can try.
The COVID pandemic is still upon us and many places continue to be locked down. Community events have slowed down considerably, but the community is still there. Why not host a virtual community event to spread the word about your hospital or practice?
Virtual community events can be focused on health education, such as an information session about how to exercise and eat healthy during the pandemic, or about risk factors associated with COVID-19. This way, you can continue to play a role in your community even when community events aren’t going on.
TikTok has grown dramatically in recent years and people of all ages are on it. By starting and growing a TikTok account, you can get in front of all types of people and get the word out about your practice.
One benefit of having a TikTok account is that you can create content either for people in your local area, or for people around the world. Whatever you want to focus on, you can.
One tip for TikTok: take advantage of trending hashtags. This isn’t too different from other social media, but trends aren’t just about hashtags: they’re about the content itself. By including trending songs or topics, you can take advantage of traffic that’s already there.
People love novelty, and showing off the kinds of technology that your practice uses can be a great way to generate interest on YouTube (and even TikTok and other platforms).
Show off your new robotic surgery capability. Make videos showing how your robotic vacuums and mops clean the halls of the hospital. Take a video of your latest medical devices. The novelty will be both an attraction and a marketing strategy: your practice is on the cutting edge of medical technology and your videos can show it.
Guideway Care – Sequence To Activation is a provider of patient engagement solutions for practices of all sizes. They provide medical online marketing services and strategy for healthcare businesses.