If you’re in the healthcare industry, you may have heard of PRM and CRM but not know what they are or how they differ. In this blog post, we will explain the difference between PRM and CRM and help you decide if you need both for your business.
Relationship Management in Healthcare
Relationship management might feel like just another buzzword at this point, but in truth, it is at the core of your practice, whether you realize it or not. Relationship management, or RM, is the process of managing interactions between a healthcare organization and its customers and providers. There are two main types of RM: healthcare PRM and healthcare CRM. Each one plays a specific role in the success of your practice and your reputation as a provider.
PRM at a Glance
PRM, or Provider Relationship Management, is a system that helps healthcare organizations manage their relationships with healthcare providers. These could be providers you work with directly or just other providers your patients choose to use. PRM includes tools for managing communications, contracting, and credentialing.
CRM at a Glance
CRM, or Customer Relationship Management, is a system that helps businesses manage their relationships with customers, aka, patients. The goal is to ensure that their experience with your practice is always viewed positively. It includes tools for managing communications, sales pipeline tracking, customer service requests, and more.
PRM vs. CRM: How Are PRM and CRM Different?
It’s pretty intuitive: PRM is focused on the provider side of the healthcare industry while CRM is focused on the customer side. PRM manages information about providers such as contact info, specialties, certifications, etc., while CRM manages information about customers such as contact info, purchasing history, complaints/feedback. Although there is a lot of overlap since both are concerned with relationship management, the key differences are important to note.
Do You Need Both PRM and CRM?
If you’re in the healthcare industry, you likely need both PRM and CRM. However, if you’re only selling to businesses and not consumers, then you may only need CRM. If you’re unsure whether or not you need both PRM and CRM, give us a call – we can help! Sequence Health specializes in relationship management, offering you the tools and support you need to make things run smoothly with CRM in the healthcare industry.
Untangle more acronyms. Read EMR vs. EHR: How Do These Two Terms Differ?