Google My Business: A Guide for Doctors Written by Jeff Tormey on October 13, 2021. Posted in Connect, Manage. Your practice is just one of hundreds competing for local online visibility. Many doctors are taking advantage of the internet to grow their patient base and generate more revenue, but it can be difficult to stand out from the crowd. This blog post will provide you with a guide on how to use Google My Business as a tool for building your healthcare practice’s reputation and search rankings on Google Search and Maps. What Is Google My Business? Google My Business is a free service offered by Google that allows businesses to manage their online presence through the use of a business profile. This profile can include information about your practice, such as service offerings, hours of operation, location details, and more. For instance: Your office’s website should be optimized for local search engine results. Medical SEO on your website will get you far, but Google My Business takes you even further. Google My Business allows users to manage their business profiles on Google Search and Maps, which are two of the most popular search tools today. As more people use mobile devices for internet searches, being found in local results is increasingly important to drive traffic to your website or physical location. What Can I Do With A Google My Business Profile? Google My Business for doctors provides you with a variety of tools that can be used to manage your online presence. Some of these include: Creating or changing business information on Google Search and Maps. Managing & generating the Google review link of your medical website for your customers. Answering questions from people curious about your practice. Uploading photos related to your practice, such as new or services, patient room renovations, or even updates to your waiting room. How Can I Use Google My Business for Local Medical Practice SEO? Claim Your Listing: You must claim any listings related to your business before being able to manage them. Even if a listing is automatically generated, this isn’t very useful until you have ownership of it. Optimize Your Google My Business Profile: Name, address, and phone number are often the most important details to include. Be sure that all information is fully visible on a desktop computer as well as a mobile device. Remember that you can add links from other websites in your Google My Business description section. Enhance Your Presence: Once you claim your business information on Google My Business, most of the work is done for you. However, if your profile does not show up in local search results or has incomplete data, you may want to work on enhancing your presence. Map Optimization: Location, location, location! The physical address of your business is the most important aspect for search engines and potential customers alike. Make sure you include directions from major roads or landmarks if your address alone isn’t enough to get people there without confusion. For more information about GMB for medical practices and how to make it work for yours, speak with Sequence Health. We are a comprehensive medical digital marketing service. For more information on boosting online visibility, read our ultimate guide to healthcare SEO.
Billing Guidelines for Chronic Care Management: Things To Know Written by Jeff Tormey on October 9, 2021. Posted in Manage. If you are a healthcare provider, then there is a good chance that you have patients who need chronic care management. These patients may be on Medicare or Medicaid and require more frequent visits with their specialist to monitor their condition. This post will explain CCM billing guidelines 2021 so that you can get paid for the time and resources that it takes to provide them! What Is Chronic Care Management CPT 99490? The CPT code 99490 is for chronic care management. It was introduced in the 2015 Medicare Physician Fee Schedule (MPFS) with its description reading as follows: “Chronic Care Management services delivered via telephone by a physician or other qualified healthcare professional to an established patient within the last 12 months, 30 days prior to service being provided.” What Does That Mean? This chronic care management billing code is intended for physicians who provide ongoing care to a patient with conditions that require more frequent visits and monitoring. For example, if you have patients on dialysis or those requiring chemotherapy, then they may need your help managing their condition over the phone to ensure it remains well controlled between in-person visits. Patients with chronic conditions such as diabetes, congestive heart failure, and asthma may also benefit from these services. This code is not intended for just any use of the telephone with patients; it must be used in conjunction with one of your other CPT codes that require more frequent visits to justify CCM medical billing. Who Should Bill For This Code? Any physician who is qualified to provide the service and has a patient that they are billing for may bill this code. For example, you could be an internal medicine physician or primary care doctor who specializes in hypertension management and prescribing medication. You would only use this CCM billing code if your practice had developed systems to monitor these patients over the phone between office visits so as not to be wasteful with your resources. How Do You Bill For This Code? According to CCM guidelines, to bill for this code, you will write the CPT 99490 in front of one of your other codes that require more frequent visits (99201-99215). So if you were billing Medicare, you would report 99490 after my E/M visit service. How Often Can You Bill For It? You can only bill for this code once per day. So, if you have a patient who needs multiple check-ins each day, you will want to bill it as a daily service, not per check-in. Can You Bill For It With Any Other CPT Codes? Yes. This code can be reported with any other Medicare or Medicaid-covered service that you provide to your patient. It is not limited to just office visits or any other specific medical services. If you need assistance with your medical practice billing, allow us to help. At Sequence Health, we offer a wide range of solutions that can streamline your practices. Want more assistance with CCM? Read about how practices can implement chronic care management.
Why Reputation Management Matters in Healthcare Written by Jeff Tormey on September 21, 2021. Posted in Manage. Doctors are under a lot of pressure these days. You have to juggle seeing patients, staying up to date on the latest research, and practice within your state’s guidelines. On top of all of that, you have to think about healthcare reputation management. This can be difficult because you’re always being watched by someone who might be a little too critical about what you’re doing wrong or getting right. However, with proper medical reputation management, you can ensure that your overall standing is strong. What Is Reputation Management? Reputation management for medical practices is essentially public relations for your brand. Given you aren’t a celebrity, you don’t really need a PR manager like someone in Hollywood would. However, you do need to exercise a certain level of control over your public image and that of your practice and work to make sure people are saying good things about you. Another way to put this is that it is about building your brand. You want prospective patients to see your name or that of your practice and instantly feel a sense of trust in you. Medical online reputation management goes a long way towards making that happen. Why You Should Care About Your Online Reputation It is easy for doctors to assume that quality results and a kind demeanor are all that is needed to build a strong reputation. And not all that long ago, this was true. But now, your online healthcare reputation will reach prospective patients before you ever do. A sloppy website, lack of information on Google, and just a couple of poor reviews without good ones to balance them can tank a career you’ve spent years trying to build. But, if you engage in medical practice reputation management, you can be seen as a genuine authority in your field, even if you’ve never headlined a conference or published your research. As a medical professional, your reputation matters—and it matters, even more, when people are looking at reviews on Google or Yelp. Our team can help with everything from monitoring what is being said online to helping craft positive content that will endear your patients to you. At Sequence Health, we believe in protecting this most important asset; after all, who wants their livelihood impacted by an angry customer review they never saw coming? So don’t hesitate; contact us today. Interested in patient engagement solutions? We can help you with everything from surveys to healthcare CRM.
What Is the Role of a Medical Insurance Verification Specialist? Written by Jeff Tormey on September 18, 2021. Posted in Manage. As a doctor, you’re always looking for ways to reduce costs and have more time in your day. You work hard, long hours with few breaks. As a result, you need a qualified support team helping with all the tasks you can’t get to on your own—including medical insurance verification. While you can give this task to your receptionist in charge of billing, this could mean paying for more hours or even hiring someone new just for insurance verification. A better solution, in most cases, is to contract with an insurance verification services company. For a fraction of the cost, you’ll have access to top-notch insurance verification specialists, as well as other services that can make your practice run more smoothly. But First, What Is a Medical Insurance Verification Specialist? Medical insurance verification specialists are experts at clearing hurdles by quickly reviewing records, analyzing insurance plans, and verifying whether a patient has coverage or not so doctors can focus on healing instead of paperwork. Medical insurance verification specialists also serve as a second set of eyes when it comes to making sure an insurer is paying benefits correctly, which helps make certain that health care providers get paid fairly for services rendered while protecting them from fraud schemes. What Qualifications Do Medical Insurance Verification Specialists Have? This can vary based on the company employing them. In general, all companies will look for the following qualifications: • A high school diploma or GED. • Previous billing experience. • Knowledge of medical terminology. • Experience with insurance companies. • Clear communication skills and fluency in English. • Detail-oriented focus. Other companies will look for greater qualifications than this, such as a two-year college degree or greater, passing a certification exam, and completing a rigorous training program. For those who are at the supervisor level, there is usually a requirement that they have a degree in healthcare management or business administration. In this post, we’ve highlighted a bit about the role of a medical insurance verification specialist. If you want to learn more about how you can outsource your insurance verification, don’t hesitate to reach out! We offer a wide variety of solutions that can help improve the quality of your practice while boosting your bottom line, including healthcare CRMs and call centers. Not quite ready to outsource this task? Not a problem. Read up on how to verify medical insurance coverage on your own.
Steps for Creating Your Patient Portal Software Written by Jeff Tormey on September 11, 2021. Posted in Connect. Medical patient portals are quickly becoming the new standard for hospitals and healthcare practices. However, a lot of the solutions advertised online are expensive—and still require you to handle a lot of the setup and maintenance on your own. You may be wondering: Can I create patient portal software on my own? Let’s put it this way: Can you? Yes. Should you? Probably not—but if you are up for the challenge, we’re happy to provide you with a little guidance. Here are the basic steps for developing portal technology in healthcare. Determine the Purpose of Your Patient Portal This might feel like it is obvious, but the truth is that there can be many different reasons for having a patient portal for your practice. Chances are you have several in mind. It is important that you really think about these motivations because they will guide you in how you design your platform. Decide What Information Will Be on the Portal This ties into know the purpose of your patient portal. You need to have an idea of what information is going to be accessible there. Are you just looking for a way to simplify prescription access and billing? Or do you want patients to have access to lab results, appointment summaries, scheduling, and more? Determine Who Will Have Access to the Portal There are two essential parties when it comes to patient portals—you as the doctor and the patient. However, you might want to grant access to other doctors and staff—with permission—in order to facilitate a smoother treatment process. Make Sure Everything Is HIPAA Compliant This is a big one and often the hardest step. While you might be able to build a portal using some drag and drop program you find online, making certain you are HIPAA compliant takes a lot of research and technological savvy. However, if you fail to do this with your medical patient software, it could end your career. Patient portals are designed to make the patient experience better by streamlining your processes and improving communication. However, going DIY can worsen communication and get you in hot water. Our team of experts can help you get started with a portal that will meet all of your needs, or we can even build one for you from scratch if necessary. Let Sequence Health handle all the steps for you, including getting patients to sign up for your medical portal.
7 Reasons Digital Marketing Is Essential for Your Medical Practice Written by Jeff Tormey on September 3, 2021. Posted in Other. No matter your specialty, your medical practice exists in a competitive environment. Medical digital marketing helps ensure that you remain at the top of the pack. But what are some concrete reasons why you should invest in online marketing for doctors? In this article, we will give you 7 reasons why digital marketing is essential for any medical practitioner. 1. Digital Marketing Is Cost-Effective Compared to older methods of marketing, such as print and radio ads, online marketing for medical practices is incredibly cost-efficient. Depending on the methods you choose and the companies you work with, you might be able to spend just a few hundred dollars a month to reach thousands of people across multiple platforms. 2. It’s Easy to Promote New Services and Products Do you often add new services and products to your practice’s offerings? Digital marketing makes it easy to promote them. With just a simple social media blurb and a blog post, you can accomplish more than print media would allow. 3. It Can Help You Build Relationships Digital marketing for medical practices makes you more approachable to patients, especially when you embrace social media. This not only brings in more patients, but it makes those you have feel more comfortable being open with you. 4. You’ll Be Able to Reach People You Might Not Otherwise You need to reach patients where they are, and many are not listening to the radio or looking at billboards on their drive into work. This means you need to grab their attention in online searches or through your social media profiles. 5. You Can Use It for Branding Purposes Part of any good healthcare digital marketing strategy is branding, and chances are you’ve already invested in this for your other forms of advertising. All you need to do is tie that into your online efforts. 6. Video Grabs Attention Where Words Alone Cannot One major issue with older advertising methods? They’re static, while modern patients are dynamic. With an online strategy, you can incorporate video, which is the most eye-catching medium. Read more: How Video Marketing Can Influence The Future Of Healthcare 7. Online Presence Is Essential In today’s digital world, it’s essential for any medical practice to have a strong online presence. From the moment they’re searching for your office on Google Maps, prospective patients are looking at reviews from previous customers and reading through your website content. With so much competition in the healthcare industry, how will you stand out? Don’t worry—we can help! Our team of experts is ready to create online medical marketing strategies that attract quality patients with minimal effort. Ready to learn more about how digital marketing benefits you? Give us a call.
What Is Workflow Automation in Healthcare? Written by Jeff Tormey on August 26, 2021. Posted in Other. What is workflow automation? Workflow automation is leveraging technology to allow repetitive workflows to be completed on their own. Workflow automation is used in almost every industry to raise efficiency levels, healthcare is no exception. As systems have more data requirements and programs to keep up with, the importance of workflow in healthcare becomes ever more important to decrease human errors, reduce the amount of effort required, and increase capacity to treat patients. What Role Does Artificial Intelligence Play in Workflow Automation? The development of AI technologies including computer vision and machine learning has increased the capability of automating more complex tasks. Before the development of these technologies, workflow automation capabilities were reduced to simple tasks that could be done by robotic process automation. Today, even complex tasks such as appointment scheduling, revenue management, IT, inventory management, and client billing can be automated. What Workflow Automation Benefits Can We Expect in Healthcare? Already, workflow automation technology has the potential to completely overhaul your healthcare information management processes, reducing staff burnout, increasing revenue, and improving interoperability. Healthcare workflow management has already been completely transformed by workflow automation technology. The benefits that come from this technology include less staff burnout, improved costs, improved interoperability, and increasing data security. Less Burnt-Out Staff Working in the healthcare industry, staff are typically exposed to repetitive workflow situations daily. The everyday stress eventually leads to burnout which increases costs, reduces patient satisfaction, and negatively impacts morale. Workflow automation reduces the time staff has to spend on manual repetitive workflows and frees up time for staff to spend tending to the needs of patients. Improved Costs Workflow automation can reduce costs without ever having to negotiate any supply costs or cut corners anywhere. Instead, workflow automation cuts cost by eliminating human errors, increasing capacity, and reducing the waste caused by operational inefficiencies. Improves Interoperability Healthcare relies on dozens of siloed programs and legacy systems. In a perfect world, these systems work with each other instead of independently. This perfect scenario can be achieved with the help of AI to automate the workflow that pulls and enters data from one program to the other. Increased Data Security Data security is a top concern for anyone in healthcare, this becomes especially relevant when implementing new technology. Workflow automation leads to an increase in data security by reducing human interaction. Human contact and manual manipulations of the data are the largest privacy vulnerabilities to data. Reducing or eliminating human contact and manual manipulation of the data enhances the security of the data. To continue learning about workflow automation in healthcare read our guide on Working Smarter with Healthcare Workflow Management Technology.
Key Elements of Transitional Care Management Written by Jeff Tormey on August 22, 2021. Posted in Manage. What is transitional care management? Transitional care management is the set of services provided to a patient to help them transition from being in a hospital setting to reintegrating into the community. The period for transitional care management is defined as the 30 days following post-discharge. The goal of TCM is to prevent hospital readmission. As of 2013, Medicare allows for billing of 30 days of TCM, this is an opportunity for providers to earn additional income from services they may already offer patients. What is a transitional care unit? A transitional care unit or TCU is a skilled nursing facility. Most TCUs are located either inside a hospital or a nursing home. Patients in a TCU have been discharged from a higher care level unit or a facility such as an Intensive Care Unit (ICU). The TCU serves as a bridge between the higher care level unit and going home to a situation where there will likely be less assistance. As part of the TCU services, patients receive a discharge comprehensive plan and at-home follow-up. What does CMS transitional care management look like? To bill Medicare (CMS) for transitional care management, it is important to meet all five of their TCM components. Initial Contact The first step is for the qualified professional to contact the patient or their caregiver within the first two business days following the hospital discharge. The contact must be documented in detail to include the date and time of contact, the name of the person initiating the contact, how the contact was made, and a summary of the contact. Medication Management The qualified professional has the responsibility to document the medication given at discharge and to reconcile it with pre-hospitalization medication. This medication management activity must be documented in detail to include both lists of medication, the qualifications of the reviewer, and the decisions made, if new medications were prescribed that list must also be included. In-Person Visit Within the first 7 days following the discharge, the qualified professional must visit the patient in person. The visit must be documented in detail. Level of Decision-Making TCM requires certain levels of decision-making for the 30 days following discharge. The medical decision-making varies from moderate to high complexity depending on the code. Care Management Services That Do Not Require Face-to-Face Interactions The requirements of this component are not as strict as the other ones, there is no set number of required interactions or a time requirement for giving these TCM services. However, Medicare does have a list of services that must either be fulfilled by the qualified professional or clinical staff unless the services are determined not to be medically necessary. Again, this must be documented in detail. To learn more about TCM, read: A Guide to Transitional Care Management.
Important Tools That Can Help You Improve Patient Engagement Written by Jeff Tormey on August 16, 2021. Posted in Connect. Why is patient engagement important in healthcare? The goal of boosting patient engagement is to improve the effectiveness of the healthcare services you offer. Patient engagement allows you to stay up-to-date on your patient’s changing needs and therefore serve them better. By encouraging patient engagement, you also make patients owners of their healthcare and therefore work better with them. Click the link to continue learning about why patient engagement is important in healthcare. How Do You Improve Patient Engagement? The best way to improve patient engagement is to increase the number of options a patient has to connect with you. These opportunities for your patients to connect with your practice are created by patient engagement tools. With covid-19, the most effective patient engagement tools are now digital and allow the practice to connect with the patient without ever being in the same room. Leaping into the digital may seem intimidating but the truth is that you can contract a patient engagement company to work out the logistics and even assist with ROI tracking. What Are the Top 5 Patient Engagement Tools Your Practice Should Have? 1. Social Media Social media is consists of several interactive platforms your patients are already using. One of the advantages of social media is that the platforms are already developed and ready to use. The other advantage is that most people already know how to use them and are highly engaged. Social media can be used to receive feedback from patients, post announcements, and even educate your patients. Read more: Call Center & Patient Feedback: What You Need To Know 2. Virtual Medicine Virtual medicine or telemedicine allows the medical professional to connect directly with the patient without the need to be at the same location. This type of patient engagement tool is great for connecting with patients who experience mobility issues, are out of town, or have a highly contagious condition such as Covid-19. 3. Appointment Management Software This type of software allows your practice to keep better track of daily appointments, patient records, sends friendly alerts to remind patients of appointments, and helps track missed appointment trends. These actions will improve patient engagement by lowering the number of patients who miss their appointments. 4. Electronic Prescription Management This tool allows patients to have easier access to prescription refills or reauthorization by allowing them to request either action through an electronic portal. The doctor can issue the approval virtually and dispatch the electronic prescription directly to the pharmacy. This tool allows the patient to receive a quick answer from their provider and allows the provider to free up time. 5. Patient Website A patient website allows your patients to book appointments online, fill out patient information and history records online, and even pay their fees. This system allows the patient to stay engaged without having to interact with the practice in the office. It also cuts down on the duties of the receptionist and bookkeeper. In Summary Enhancing healthcare patient engagement is essential for improving the effectiveness of healthcare services and ensuring that patients actively participate in their care. Engaged patients are more informed, leading to better health outcomes and stronger provider-patient relationships. For assistance with patient engagement, contact Sequence Health.
How to Measure Patient Satisfaction in Healthcare Written by Jeff Tormey on August 9, 2021. Posted in Connect, Manage. Why is patient satisfaction important? In healthcare, competition for the share of the wallet of patients is increasing, making it even more important to keep patients satisfied with the care they receive. If patients are happy with their experience, they are less likely to switch providers. It is also important to note that patient satisfaction does not equate to the quality of healthcare. While the quality of healthcare your practice provides may be impeccable, patients may not perceive that if the receptionist was rude or they waited a few minutes past their appointment time to be seen and that is the patient satisfaction aspect. Why Is Measuring Patient Satisfaction Important? Knowledge is power and in the case of patient satisfaction in healthcare, the knowledge comes from data. By tracking a set of important metrics, you can formulate a plan to improve or maintain patient satisfaction and continue to keep your patients loyal and happy. Click here to learn more about how to improve the patient experience. What Are the Main Ways to Measure Patient Satisfaction in Healthcare? Request and Monitor Feedback A great way to measure patient satisfaction is simply by asking the patients directly about how they view their interaction with your practice. This can be done in the form of a written survey, a follow-up call, a Facebook post, or even a text. Receiving feedback from patients allows your healthcare practice to be held accountable for the patient’s experience while interacting with your organization. Patients who are not happy with their experience, will not necessarily point it out unless they are asked. For best results, allow the patient the option to remain anonymous, this can be achieved by providing a “patient feedback” box in the reception or by sending out an online survey that does not require a name. The results from the survey, follow-up calls, and other forms of feedback should be tracked and monitored for trends. Turn the results into patient experience statistics that can be analyzed. Once analyzed, develop a plan to maintain or improve the metrics. Follow Your Online Ratings Our world becomes more and more digitalized every day and more people than ever rely on internet research to make healthcare decisions. Google and yelp reviews are two important places to start following to learn about how your patients view their interaction with your practice. You can also use google to find third-party review sites that may name your practice. Many of these third-party websites calculate patient satisfaction statistics in the form of a score assigned to your practice. These scores can be very helpful but it is important to understand how they are calculated to determine how well they align with your goals. For more nuanced guidance, contact Sequence Health.