How Chronic Care Management Can Improve your Bottom Line Written by Jeff Tormey on May 4, 2021. Posted in Manage. Roughly 130 million Americans have some form of chronic illness—and that number continues to grow each year. To meet the needs of this segment of the population, chronic care management (CCM) programs have been implemented by healthcare providers across the country. CCM in the healthcare industry was developed by the Centers for Medicare and Medicaid Service (CMS). A quality CCM program can revolutionize the lives of patients struggling with managing their conditions. But what is less talked about is how chronic care management can improve your bottom line. Ways CCM Can Improve Your Bottom Line Reliable Revenue The whole idea behind chronic care management is that it is consistent care delivered to patients who need it. Once you take on a patient and establish their CCM program, they are likely to be working with you for the rest of their lives. This can help pad out the other patients you are working with on a less frequent basis. Options for Outsourcing Most CCM program services are not rendered in person and can be offered by staff other than medical doctors. In many cases, CCM programs focus on things like goal setting, monitoring, and assisting patients with things they can do on their own to manage their conditions. How CCM helps your bottom line in this situation comes down to the savings of outsourcing by appointment rather than paying a full-time or even part-time staff member. Improved Patient Outcomes People with chronic conditions need regular care. However, with standard office visits, most providers cannot see their patients more than once a quarter. CCMs help provide patients with the level and frequency of attention they need. This includes care coordination, regular check-ins, help with prescriptions, and the chance to really talk with a healthcare provider. As a result, patients are happier with the care they receive, feeling more seen and being better positioned to manage their condition. The way chronic care management helps your bottom line in this instance is by leaving patients feeling more positive about your practice, positioning them to continue working with you and recommend other patients. Chronic care management is essentially another way to package services you already provide while making them more profitable for you and more beneficial for your patients. If you are interested in setting up CCM programs for your patients, it can become part of your package with your healthcare advertising agency. More than just online ads and medical SEO, many of these companies offer comprehensive solutions, schedule a demo with Sequence Health.
Guide to Keyword Research for Your Healthcare Facility Written by Jeff Tormey on May 1, 2021. Posted in Other. Who is the top healthcare provider in the United States? While you wrack your brain trying to think of the busiest practice or doctor you know, someone else is likely heading to Google to find the answer. And you know what? That right there is the answer. We live in the age of Dr. Google. What do we mean by that? Essentially, before seeking treatment from a medical professional, most U.S. adults will first ask Google about their symptoms. • How can I tell the difference between allergies and coronavirus? • What does a spider bite look like? • What are the symptoms of appendicitis? Of course, Google itself doesn’t provide them with answers. Websites do. And which websites show up first in the search results comes down to medical SEO. Increasing Patient Interest With Online Marketing If you can rank in those top results, you can pull in more patients and increase your practice’s profile. Medical online marketing is essential to your success—word of mouth doesn’t cut it anymore. This isn’t a small amount of traffic, either. One in every 20 searches on Google is related to health and healthcare. While these come from all over the globe, many are local to you. On top of that, just being seen as an authority can help boost your reputation.But how can you do keyword research for medical industry topics? Here are a few tips that could work for you. Think About What You Would Write Start with the services you offer, then ask yourself what you would write if you were to head to Google to find a provider or learn more about a condition. Make a list—a long one—with all the phrases you can think of. Then, add your location to them to help them be more specific. Now, you have keywords to incorporate into your website. Look at Competitor’s Pages Back to Google. Search the following phrase: [your type of practice] + [your location] So, if you are a podiatrist in the Bay Area, search “podiatrists San Francisco.” Then, click on the top three results—not ads—and see what keywords they are using. Try to mimic these in your content. Turn to Professionals Keyword research for the medical industry isn’t easy, and you don’t have to do it alone. Digital marketing companies specializing in healthcare can locate the ideal SEO keywords for your practice. In fact, Sequence Health excels at this. If you need assistance in creating a robust digital marketing campaign, we are here to help. Schedule a consultation today.
6 Signs for Outsourcing Your Medical Call Center Written by Jeff Tormey on April 30, 2021. Posted in Connect. Healthcare today has moved beyond being purely transactional and now value-based care is the focus. Value-based performance centers around patient experience , efficient processes, and good customer service. These in turn lead to higher patient retention and revenue. One of the cornerstones of value-based healthcare is an efficient medical call center. Additionally, the Centers for Medicare & Medicaid Services (CMS) requires annual hospital submissions from the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey. This data is used in classifying the payment level of healthcare providers within the Inpatient Prospective Payment System (IPPS). This financial incentive from the federal government hinges on service measures such as staff responsiveness. With a growing practice, maintaining stellar service in your call center can become exceedingly difficult. How do you know when to outsource your healthcare call center? 6 Signs to Outsource Your Medical Call Center Low Healthcare Call Center Efficiency If patient hold times exceed 60 seconds, more than 5% of callers hang up before reaching support, or call rerouting accuracy falls below 99%, your practice may be struggling with understaffing or insufficient training. These issues can negatively impact the patient experience and the quality of care. In such cases, outsourcing specialized clinical support, such as a nurse triage service, can help manage medical calls more effectively, improve patient outcomes, reduce internal workload, and ensure faster, more accurate call handling. High Call Center Staff Turnover Usually, in-house call centers are entry-level positions staffed by people who have basic front desk training. This is an inadequate skillset for a healthcare environment. Their skill limitation will show up as an inability to handle patients properly or dissatisfaction and resignation in favor of other jobs within the organization or elsewhere. No Ongoing Coaching and Training for Call Center Staff Employees who feel ill-equipped to serve patients will be frustrated and are more likely to quit. More importantly, they will transfer their frustrations to the patient with the poor service that they deliver. This leaves a lasting negative impression on patients and affects customer retention. Dissatisfaction Among Referring Physicians Specialist visits constitute more than 50% of outpatient cases and one in three patients is referred to a specialist each year. This is a huge chunk of the business that could be underperforming due to an inefficient call center. If patients are not getting through, neither are primary care physicians with their referrals. This is money down the drain for your practice. Inconsistent service and procedures A practice with several departments should have a call center that services and is in touch with all of them seamlessly. A lack of this integration shows in the need for multiple calls for the patient to receive all the care and tests they need. Poor Call Data Entry and Review Data is a key building block of service delivery and customer relations. Data quality is essential in making sure that you’re giving your patients the best and your practice stays on target, financially and service-wise. If you cannot positively answer these questions, it means your call center needs an overhaul. 1 Is your call center verifying insurance and entering the correct billing and payment information? 2 Do you know how much your appointment volume grows year on year? 3 Are you able to monitor dropped patient handoffs? 4 Do you regularly review data from calls and your medical patient portal against your guidelines? 5 Do you have the data and tools to evaluate customer service quality? Outsourcing your call center can free up both time and resources to expand your business and offer better service both via call and on your medical website. Contact us today to find the right call center solutions for your practice is that it’s more effective.
Proven Patient Retention Strategies That Work Written by Jeff Tormey on April 28, 2021. Posted in Connect. Leads, appointments, and patients are the key goals for most medical practices. Unfortunately, many providers focus on increasing patient footprint in their facilities rather than patient experience and aftercare. Your practice’s medical marketing strategies are more efficacious when applied to patient retention than being focused solely on building leads. It costs five times more to acquire a new patient than to retain existing patients. So, what are some of the most important patient retention strategies? Digital Marketing and Healthcare Advertising The top proven customer retention solution is regularly staying in touch with your existing customer base. For an exclusive business model with a small number of high-value clients, the best approach is a 1-on-1 approach. However, don’t despair if your practice is unable to implement such a time-consuming approach. Digital marketing steps in where your overloaded personnel leaves off. Email marketing and social media marketing can help your practice achieve success in the following ways: 1 Leverage personalization such as a personal address, birthday wishes, 2 Provide an avenue to reach out to patients you haven’t seen in a while 3 Remind customers of the services and any offers or seasonal tips 4 Smooth the aftercare process and follow-up visits. Targeted healthcare digital marketing can reinforce existing patients’ awareness of what your business offers and make them more likely to come in for new procedures. Be a Hub of Information and Education Today’s patient is focused on value addition and that extra touch that differentiates your practice from others offering the same medical service in your area. Since digital resources have opened up their options of care providers, you need to put extra effort into ensnaring their interest and respect. Enter content marketing. Expert, authoritative, and trustworthy information that is specific to your target patients’ needs and demographics will cement your reputation in their minds. A solid reputation will result in more repeat visits and leads. Whether your content is in the form of a blog or video or social media posts, just remember to consistently offer value. Investing in healthcare SEO will put your content and business on the map. Double Down on Positive Patient Experience Patient experience is the heavyweight of patient retention strategies. It doesn’t matter how many emails, follow-ups, and high-quality content you flood your patients with if their experience in your facility is subpar. Some of the ingredients of a positive patient experience include: 1 Convenient booking, changing and canceling of appointments either automated or online 2 Improved wait times plus clear, timely communication of visit timelines and delays 3 Transparency in pricing 4 Prompt responsiveness to inquiries or aftercare follow-ups 5 A compassionate personal touch across all staff members 6 Efficient systems across functions such as billing, referrals, and handoffs between departments A crucial support pillar of patient experience is the proactive seeking of feedback from patients. Open the lines of communication, make your patients feel seen, and address their concerns. This is a valid way to increase retention. The key takeaways about patient retention strategies are better communication, improved patient experience, and creating a patient resource. Some of these can be implemented in-house. However, you might need to look to professionals for telemedicine, CRM management, and healthcare search marketing solutions & trends.
Plastic Surgery Marketing Strategies to Attract New Patients Written by Jeff Tormey on April 26, 2021. Posted in Connect. Plastic surgery is by and large an elective specialty. Therefore medical marketing strategies are more crucial than ever to reel in this select group of informed and value-conscious patients. Even the more affluent patients will still weigh affordability, convenience, and benefits against their discretionary spending. The foundational concepts to keep in mind when designing plastic surgery marketing strategies are: 1 People don’t buy procedures 2 People buy happiness 3 People buy from people they trust These three factors can help differentiate marketing for plastic surgeons. Remember that your typical patient is not buying a Blepharoplasty, or rhinoplasty, or nose-shaping. They are buying a beneficial solution that will fulfill their aspiration – happiness. Thirdly, patients want to know that they are clinically and emotionally secure in the hands of their qualified, experienced, and reputable plastic surgeon. With these 3 factors in mind let’s discuss some cosmetic surgery marketing strategies. Connect With Previous Patients This goes back to building trust. Prospective patients will look at the stellar work on the faces and bodies of your previous patients and ask for some of the same. So apart from giving your patient an excellent experience to crow about on the rooftops, consistently feed them with information about your practice. Informative email newsletters, social media posts, and texts are just some of the applicable tools for this. Offer referral perks for high-value patients and throw in seasonal and birthday greetings which make your patient feel appreciated. They’re thus more likely to send new patients your way. Complimentary ‘Photoshop’ Consultation Now we’re tackling the concept of happiness. Despite a high success rate for most procedures, potential patients can still be very leery of committing to a procedure. Clarifying expectations and showing the patient exactly what they will look like can tip the scales in your favor. Apps such as Adobe Photoshop and Crisalix can help you alter your client’s appearance on-screen or even simulate the surgery. Advertize this service add-on everywhere to attract new patients who were on the fence about plastic surgery. Streamline Your Digital Advertising and Online Presence Speaking of advertising, the most effective plastic surgery marketing tips would be useless without a cohesive online presence. 70% of patients today will visit a new doctor based on positive online reviews. The areas to focus on for an attractive online identity for your practice are: 1 Build an effective and user-friendly plastic surgery website 2 Focus on local healthcare SEO to dominate search results in your area 3 Demonstrate your expertise with high-quality content (blogs, social media posts, or videos) 4 Invest in remarketing strategies for those who visit your website 5 Employ an online reputation management solution to handle reviews 6 Boost the reach of your content with paid search and Facebook advertising Competition in plastic surgery is stiff and it is no longer enough to be good at what you do. You have to reach out to your prospective patient and meet them wherever they are emotionally and goal-wise. You may need expert healthcare digital marketing companies to walk you through and help you design and implement plastic surgery marketing strategies. Contact us at Sequence Health today.
How to Choose a Healthcare Advertising Agency Written by Jeff Tormey on April 24, 2021. Posted in Convert. It is an inevitable stage in the growth of every practice, the crossroads that propels you to build key partnerships. The choice is to offer substandard service or to get professionals to do it. Customer relationship management is usually one of the first areas that require outsourcing to skilled partners. One such vital partnership is the medical call center service under the umbrella of solutions healthcare advertising companies offer. Tips for Selecting a Healthcare Advertising Company Align Your Goals With Their Strategies Healthcare advertising is more than designing paid ads. The marketing agency you choose should understand the unique requirements of your business. Communicate your marketing goals and how they feed into the overall vision of the business. Ask the prospective advertising agency how they would go about meeting these goals. Industry Experience The healthcare industry is highly regulated and held to a different set of standards than other businesses since it deals with human life. Your agency of choice should these regulations and how they affect marketing strategies and the patient engagement solutions they offer. Strong Measure of Success Advertising agencies will likely have extremely attractive portfolios and websites. This is not enough. You need to ask tough questions about the success of these beautiful portfolio components. What were their goals vis a vis the results they achieved for each client or project? Budget, Billing, and Payments The serious money talk goes beyond how the agency’s work plan will execute the vision without exceeding budget. The right advertising partner will also plan for a high return on your investment. Before you even schedule a meeting to discuss figures, you should have a clear picture of the budget available in your practice, your cash flow situation, and whether your business can afford this new investment. Financial surprises can spell doom for your new business partnership. Make sure you’re all on the same page about billing cycles, fees, retainers, extra charges, and expense approvals. Read more: The Importance Of EMR In Medical Billing Diverse Marketing Specializations Medical online marketing today is different and dynamic. It involves an intuitive mix of paid advertising, content marketing, and organic reach tools such as medical websites and medical patient portals. The advertising agency you choose needs to bring a variety of marketing specialties to the table so that your marketing strategy is well-rounded. If your practice needs to partner with a healthcare advertising agency offering medical call center services, contact us today.
Guide to a Successful EMR Integration Written by Jeff Tormey on April 22, 2021. Posted in Connect. The pandemic exposed the digital deficiencies in healthcare. Mainly, a sizeable amount of patient data is not natively stored in most electronic medical record (EMR) systems. Therefore the growing use of telemedicine, online prescription management, and healthcare mobile apps has heightened the need for EMR integration. The goal of EMR integration is to 1 Make clinical workflow more efficient 2 Improve and secure exchange of information between patient, physicians, and other healthcare providers 3 Digitize, accelerate, and improve healthcare administration 4 Effectively and efficiently diagnose and care for patients 5 Stages of Successful EMR Integration Planning Goals are determined and set by interviewing all staff and looking into the needs of the business. When all staff participates in goal setting, the team spirit grows. Designing Efficiency and custom design are the focus in this stage. The system design must fit the need of the practice, be accessible to users and maximize efficiency. A blueprint is created of the system’s flow. Building All the data collected by the practice is transferred into the integration system. File formats are converted and the practice chooses which data set is relevant going forward. Testing Quality, reliability, backups, emergency redundancy efforts, and possible scenarios should be tested before the system goes online. Security protocols must also be scrutinized. Implementation After the EMR integration software tests as stable and secure. It should be HIPPA compliant and certified according to national standards. The staff is given technical training on system use and troubleshooting. Periodic updates and security enhancements are essential. Keys to a Successful EMR Integration Center Your Clinicians in the Design The clinical staff in the various departments of your practice are the primary users of the EMR integration devices and software. While the aim is to offer better and faster care to patients, the outcomes are better when clinicians are true stakeholders in the EMR integration process. It is important to incorporate your clinicians’ expectations of how they will interact with the systems and of their improved workflow. When clinicians engage with these software integrations, they will have faster, more efficient workflows and will have better work satisfaction. Optimize Your EMR Integration Plan Automation is crucial for medical practices to have satisfied patients, happy clinical staff, and a happier bank balance. That said, it is unwise to lock operations into a single workflow. In this case, optimization means looking at alternative workflows. What is your backup plan in case your EMR is down or data is not flowing properly? How can you reduce potential risks to your patients? Your EMR vendor and patient engagement solutions partner will help leverage their IT knowledge to help you devise these backup workflows. You should also ascertain the level of support you can expect from your vendor. Security and Future Proofing A data breach is probably the worst nightmare of any business in a service industry. Security should not be ad hoc. The security controls and encryption methods should be built into every device and data access point. User authentication, differentiated to allow different levels of access depending on a user’s role, will provide greater protection for device and data interactions. Consider the Needs of the Majority The 80/20 rule is one of the keys to a successful EMR integration. The solution you design should cater to the majority of 80% of the cases you see. EMR integration is not so much about shiny new technology. It is about better workflow and improved healthcare delivery. If what you have designed focuses on 20%, it’s time to go back to the drawing board. Overall EMR integration aims to make the practice more efficient, profitable and improve patient service and experience. These goals coupled with the right medical online marketing partner will set your practice well on the path to success clinically and financially. SequenceHealth integrates with EMRs to provide a seamless experience for providers and patients. Contact our expert team to ensure a smooth transition and provides ongoing support to ensure your healthcare practice runs smoothly.
Creating the PPC Campaign for Your Medical Practice Written by Jeff Tormey on April 20, 2021. Posted in Connect, Other. Pay-per-click (PPC) campaigns in healthcare internet marketing yield immediate results in the form of website traffic, interested clients, and patient appointments. Organic SEO strategies are important in building the ranking of your website. But healthcare SEO needs time, patience, and lots of adjustments to succeed. In the meantime, PPC can jumpstart the traffic to your website and place your content and medical practice in front of interested patients. In fact, paid search listings outperform organic search results by double the number of clicks. Here’s how to create a PPC campaign for your medical practice. Customer Research This investigative stage aims to find out the search queries or terms your patients are likely to use or have used to find your services. You may already have a few buyer personas in your marketing plan which can guide you in finding these terms. These initial seed keywords will be used to target the right audience and save you from wasting money on too wide a net. Keep all the relevant keywords. Culling comes later. Check Keyword Demand Here the go-to tool is Google AdWords Keyword Planner. It will help you narrow down your list to the keywords that have the most weight. On the Keyword Planner, click the option that says “Get search volume data and trends.” Enter all the Keywords you had come up with and Google will supply these metrics 1 Average monthly searches 2 Competition level 3 Suggested bid cost for the keyword Keyword planner is a completely free tool provided you have a Google account. There are many in-depth tutorials on how you can research your keywords on the planner. Organize Your Keywords The next step is to group all your keywords according to related subjects. Some examples of these targeted keyword groups are: 1 Brand terms that encompass the practice name and recognizable taglines 2 Competitor terms are specific to your competitor 3 Generic terms which are names of services and procedures 4 Related terms refer to any phrases your patients might use while searching for your services. Identify Negative Keywords One of the keys to a successful PPC campaign for healthcare practices is targeting. So far you have found the right phrases and search queries to target. The other side of the coin is negative keywords. Negative keywords flag certain terms or phrases and prevent your ad from showing up for these search phrases. The idea is to consider the user’s search intent and how it relates to your ad. What answer are they looking for? Without negative keywords, your ad might show up for a search query that has the same generic terms as you but is not what you offer. You end up paying for clicks that were not interested in your product. Using negative keywords will improve your click-through and conversion rates as well as saving you money. Good Ad Copy and Your Call to Action In a nutshell, the recipe for creating effective ad copy is: 1 Personalization 2 Presenting the unique selling proposition of your business 3 Outlining what you customer can expect to find once they click the ad Your call-to-action (CTA) gets your customer moving. For example, “Schedule a Free Consult Today! Your CTA should be interesting and deliver a clear message about what to do. PPC campaigns are excellent ways to reach out to your patients and convert their interest into appointments. The learning curve may seem a little convoluted and that’s where Sequence Health comes in. Contact us today to discover our patient engagement solutions and how we can help you create PPC campaigns for your practice.
Common Medical SEO Mistakes Written by Jeff Tormey on April 18, 2021. Posted in Connect. If you have implemented a medical SEO strategy and you can see the tumbleweed blowing across your desert of a website, something is wrong. There is a mistake in the strategy if it doesn’t lead to an increase in web traffic or appointment volume. At best medical SEO mistakes are a waste of your marketing budget. At worst, they can damage the ranking of your website. SEO is a fast-evolving field since algorithms and ranking rules are constantly changing. An SEO consultant who hasn’t specialized will apply generic techniques to the detriment of your practice’s online ranking. What are the common medical SEO mistakes? Choosing the Wrong Keywords Keywords are the access points to your content. They tell the algorithm that the search query typed into the search box by your prospective patients will be answered by your content. If you optimize for keywords that no one is using then you’re basically shouting into the void. Competing for Highly-Competitive Keywords The war of popular keywords comes down to who has the bigger budget. Bigger organizations with deeper pockets will outbid your growing practice for these competitive search terms. You will fail to rank on the first page and your efforts will be in vain. To fix this mistake, medical SEO strategies should instead focus on keywords that are low-competition and extremely focused, down to the practice and treatment. Poor Targeting 46% of Google searches are looking for local information. SEO is less about manoeuvering the algorithm to rank your site on the first page and more about making your content visible to the right user. Google Adwords has tools to help you research relevant keywords to your practice and to discover what search phrases your prospective clients are using. It would be useless to rank on the first page for a keyword that has little to do with your practice or a location far away. Ignoring Long-Tail Keywords Long-tail keywords are keyword phrases with multiple words that target users more effectively. Long-tail keywords will often include key additional information such as city, regions, and specialties. It’s the difference between optimizing your website for the keyword “Doctor in New York” versus “ENT specialist in Queens”. The former is too general whereas the latter is localized and specific and will get more hits. Failure to Note Progress Medical online marketing has no cut and dried formula. It has to be tweaked based on the specific data collected through multiple runs of keyword research and testing. Data and its proper analysis determine the success of marketing strategies. Tools such as Google Analytics should be used to gauge the impact of content, how the users are responding to your content, and their pain points. Marketers then go back to the drawing board to implement these insights in creating more effective strategies. Failure to track the progress of SEO strategies is pouring your budget down the drain. Experienced medical SEO consultants understand the specific challenges of marketing healthcare services, They have also perfected the right balance between high search volume and low competition. They will help you rank better and reach your target user. For such expert SEO solutions, get in touch with Sequence Health today.
3 Major Challenges Facing the Healthcare Industry in 2021 & Their Solutions Written by Jeff Tormey on April 13, 2021. Posted in Connect, Other. 2020 was a difficult year for all sectors and probably most of all the healthcare industry. Many healthcare providers saw their financial plans decimated. Virtual care rocketed and patient behaviors went through a drastic change. Some of these challenges will carry into 2021 and the solutions for healthcare will mostly focus on finding a new normal. Adjustments in Telehealth Delivery In 2020 the pandemic led to a rise in virtual healthcare. Providers had to meet patients where they were. There were mixed results due to the varying degree of telehealth experience among caregivers. This did not hinder the 50% boom in telehealth which grew from an alternative to a primary healthcare delivery method. However, telehealth is not a one-size-fits-all, and therein lies the challenge. Certain medical specialties like mental health and obstetrics benefit from virtual delivery while others don’t. Senior patients with Alzheimer’s or dementia require face-to-face sessions. Additionally, the lack of personal interaction in some telehealth models led to a subpar experience for the patient. Key Insights In 2021, healthcare providers will be looking beyond providing basic telehealth. They will need integrated solutions that create a care pathway for virtual patient visits to run smoothly across departments. Industry providers will need to determine which specialties most benefit from virtual visits and which ones don’t. Better customer experience and fewer dropped handoffs facilitated by care coordinators will be crucial targets. Payers will also have to iron out which telehealth services to reimburse and how virtual care fits within the larger healthcare ecosystem. Building Digital Solutions To Ease Physician Load Apart from the patient load, physicians’ workload is choked with detailed administrative tasks and the challenge of inadequate electronic health records systems (EHRs). Never-ending drop-down menus and regulatory reporting requirements impair physician’s efficiency and make it harder for them to provide a good experience for their patients. Key Insights In 2021, payers will need to invest more in enhanced portals to automate patient handoffs between systems as well as having access to different claims without manual intervention. Nearly, 91% of executives in healthcare and life science businesses plan to prioritize clinician experience in 2021. This will entail investing in healthcare digital marketing technologies to devise targeted outreach strategies for physician liaisons. They will in turn create demand and make the physician referral process better. These marketing solutions will be integrated with scheduling and patient outreach platforms to reduce cancellations and improve the clinician experience. A Resilient and Responsive Supply Chain Long-Term One of the biggest problems in healthcare arising in 2020 and rolling over into 2021 was the realization that supply chains had become rigid and were built on outdated frameworks. The medical supply chain needs to be more nimble, transparent and diversified. Key Insights Healthcare industry stakeholders will need to triangulate supply chain risks and increase transparency with their suppliers’ suppliers to avert shortfalls and supply interruptions. They will need to secure the supply chain with manifold measures such as 1 Onshoring manufacturing 2 Consolidating data across the network to improve supply chain visibility and capacity 3 Dual sourcing strategies 4 Diversifying geographies and material sourcing The above are only 3 of the biggest challenges facing healthcare in 2021. Providers will need a multi-pronged approach to these healthcare issues. A combination of robust strategies, intuitive technologies, and key partnerships with patient engagement services providers and healthcare advertising companies will help them improve patient uptake and delivery of services.