Video is quickly becoming a vital part of the healthcare landscape. From patient care to training and communications, video is being used innovatively to improve patient outcomes and provider efficiency.
For example, animated explainer videos educate patients on healthcare treatments, operations, and other procedures. This type of content can easily explain complex topics in a visual format that engages patients and helps them understand their options.
There are many benefits and methods to using video for healthcare communications. Here are just a few:
1. Patient Education
Patients must understand their diagnosis and treatment options before making an informed decision. Healthcare providers are using video to explain complex medical topics better than traditional methods like pamphlets or verbal explanations.
For example, healthcare centers for chronic illnesses like epilepsy, diabetes, and cancer use videos to explain their conditions and treatment options. Patients often feel more comfortable expressing their concerns when a video is used instead of a traditional verbal explanation.
2. Broadcast Public Events, Training, and Meetings
Healthcare providers can use video to broadcast public events and training to their staff or the general public. This is especially useful for healthcare organizations that need access to a large physical space or venue for such events.
For example, patient awareness campaigns can be hosted on video streaming platforms so more people can participate. Similarly, hospital conferences and meetings can be broadcasted to a broader audience.
Not only does this help to spread awareness about the events, but it also helps healthcare providers reach out to more people for their training and public events. This can increase engagement with staff members and those interested in learning more about medical topics or receiving healthcare-related advice. Additionally, video streaming allows for remote attendance at events and meetings, so individuals from other areas or countries can participate without having to travel to the physical location of the event.
3. Onboard and Train New Team Members
Another great use for video in healthcare is to onboard new team members. For example, hospitals and doctors’ offices can use video to create an interactive onboarding program for new hires. Videos can be used to introduce the company culture, share best practices and policies, and walk through onboarding paperwork. This helps to ensure that all new team members understand their roles and get off on the right foot before they join the team.
Additionally, video can be used for training current employees. Video is an engaging and effective way to share information about complex topics like medical coding and HIPAA compliance. Re-watching videos anytime also allow healthcare providers to review content quickly when needed.
4. Tips for Appointment and Procedure Videos
Creating appointment and procedure videos can be a great way to improve the patient experience. For example, many healthcare providers are creating short, instructional videos for new patients unfamiliar with medical procedures or treatments. These videos can help patients better understand what to expect from their appointments or procedures.
If you want the best healthcare videos for your team and patient engagement, contact Sequence Health. Our expert team understands the importance of professional video production for healthcare providers, giving you the most compelling content to increase patient engagement and staff training.