Google Analytics is a powerful tool for healthcare marketers. It can help you track website visitors and understand their behavior, measure the success of your marketing campaigns, and more. In this blog post, we will discuss how healthcare marketers can get more from Google Analytics. We will cover topics such as setting up goals and conversion tracking, creating custom reports, and using segmentation to analyze data.
What Is Google Analytics?
Google Analytics is a free service from Google that allows you to track website visitors and understand their behavior. It can help you measure the success of your marketing campaigns, discover what content works best for your audience, and more.
Set Up Goals and Conversion Tracking
One of the best ways to get more out of Google Analytics is to set up goals and conversion tracking. This allows you to track how many website visitors take specific actions on your website, such as filling out a form or making a purchase. To set up goal tracking in Google Analytics, navigate to the “Conversions” section under the “Reporting” tab. Here, you can create new goals or edit existing goals.
Generate Custom Reports
Another way to get more out of Google Analytics is to create custom reports. This allows you to tailor the data that is displayed in your reports to match your specific needs. To create a custom report, navigate to the “Customization” section under the “Reporting” tab. Here, you can choose which dimensions and metrics you want to include in your report, as well as the date range and filter criteria.
Finally, one of the best ways to get more from Google Analytics is to use segmentation. Segmentation allows you to break down your data into different groups based on certain criteria, such as website visitors who have purchased a product or service from your website. You can then analyze each group independently, as well as compare them against one another.
To implement segmentation in Google Analytics, navigate to the “Segmentation” section under the “Audience” tab. Here, you can create new segments or edit existing segments. You can also apply filters to your segments, which allows you to further refine your data.
Now you know how Google Analytics can help healthcare marketing. However, there is more to healthcare digital marketing than this. For greater assistance, talk to us about our integrated healthcare solutions.
Learn more. Read Creating a PPC Campaign for Your Medical Practice.