In a world where digital media reigns supreme, healthcare organizations can’t afford to lag behind. Video content has emerged as a powerful tool for engaging patients and conveying complex medical information in an easily digestible format. But how do you create compelling healthcare video content that resonates with your audience?
Be Mindful of Visual Elements
The first step in creating healthcare video content is to be intentional with your visual elements. Avoid showing blood or other potentially disturbing images. Instead, focus on the “after” of a medical procedure or use microscopic, cellular-level visuals. Your aim should be to inform without causing discomfort.
Character Design Matters
Characters can make or break your video. They serve as the bridge between the viewer and the medical information being presented. Opt for simple, stylized characters that can easily connect viewers with the voice on screen. Diversity in age, race, and gender is also crucial, especially when video content for healthcare organizations addresses diseases that disproportionately affect certain populations.
The Story Comes First
A compelling narrative is essential for capturing attention. Your message should follow a storytelling curve that the human brain can easily understand and relate to. This involves a structured flow of exposition, rising action, climax, falling action, and resolution. The story should provide exceptional value to the viewer by answering pressing questions they may have, addressing their specific needs, and offering actionable insights.
Length and Format
Short videos are generally more effective. Viewer attention tends to wane after a few minutes, so aim for a length of two to four minutes. If your content requires more time, consider breaking it into a series. This approach sustains interest and makes the content easier to digest.
Engage With Sequence Health
So, you’ve got your compelling healthcare video content ready. What next? The final step is to engage your audience with a strong call to action. If you’re interested in taking your healthcare video content to the next level, consider partnering with Sequence Health for your medical video production needs. With our expertise, your video content will not only be engaging but also highly effective in achieving your healthcare organization’s goals.
By adhering to these four key considerations, you’ll be well on your way to creating healthcare video content that not only informs but also engages your audience.