According to a new report, nearly everyone from pharmaceutical reps, to nurses, to emergency room techs, and surgeons is integrating mobile technology into their daily routine. And in ways different from how they were using it last year.
This is a major wake-up call to health care providers everywhere that a new type of consumer is emerging, and he or she is going to be looking online for information about your practice — or someone else’s. So it’s time for your practice to present itself with a professional, effective mobile website.
By searching Twitter for terms such as “weight loss” or “weight gain” in their area, they could reach out to folks who may benefit from their services and be able to provide a solution. By using Twitter for outreach purposes, offices can connect with patients and address their needs in a timely, manageable, modern fashion.
Not only are tweet chats great for sharing information, but also to get the word out about your practice or your specialty. Participating in a tweet chat allows you to spread your wealth of knowledge and link to your website or promote your services in a controlled, targeted environment.
While most patients’ social media interaction involves searching and discussing symptoms, many users search social media sites to find out more information on hospitals and health care providers — either organizations they’re already aware of, or new ones.
