Google Analytics is a powerful tool for healthcare marketers. It can help you track website visitors and understand their behavior, measure the success of your marketing campaigns, and more. In this blog post, we will discuss how healthcare marketers can get more from Google Analytics. We will cover topics such as setting up goals and conversion tracking, creating custom reports, and using segmentation to analyze data.

What Is Google Analytics?

Google Analytics is a free service from Google that allows you to track website visitors and understand their behavior. It can help you measure the success of your marketing campaigns, discover what content works best for your audience, and more.

Set Up Goals and Conversion Tracking

One of the best ways to get more out of Google Analytics is to set up goals and conversion tracking. This allows you to track how many website visitors take specific actions on your website, such as filling out a form or making a purchase. To set up goal tracking in Google Analytics, navigate to the “Conversions” section under the “Reporting” tab. Here, you can create new goals or edit existing goals. With Medical PPC, you can expand your conversion rate even further.

Generate Custom Reports

Another way to get more out of Google Analytics is to create custom reports. This allows you to tailor the data that is displayed in your reports to match your specific needs. To create a custom report, navigate to the “Customization” section under the “Reporting” tab. Here, you can choose which dimensions and metrics you want to include in your report, as well as the date range and filter criteria.

Implement Segmentation

Finally, one of the best ways to get more from Google Analytics is to use segmentation. Segmentation allows you to break down your data into different groups based on certain criteria, such as website visitors who have purchased a product or service from your website. You can then analyze each group independently, as well as compare them against one another.

To implement segmentation in Google Analytics, navigate to the “Segmentation” section under the “Audience” tab. Here, you can create new segments or edit existing segments. You can also apply filters to your segments, which allows you to further refine your data.

Now you know how Google Analytics can help healthcare marketing. However, there is more to healthcare digital marketing than this. For greater assistance, talk to us about our integrated healthcare solutions.

Learn more. Read Creating a PPC Campaign for Your Medical Practice.

If you’re in the market for healthcare credentialing software, it’s important to make sure that the software you choose has all of the features you need. There are many different software options available, so it can be difficult to know which one is right for you. In this blog post, we will discuss 6 of the most important features that your healthcare credentialing software should have.

1) Cloud-Based Portability

One of the most important features that your healthcare credentialing software should have is cloud-based portability. This means that you can access your data from any computer or device with an internet connection. This is important because it allows you to work from anywhere, which is essential for professionals who travel frequently.

2) Workflow Automation

Another must-have feature of healthcare credentialing software is workflow automation. This allows you to automate certain tasks, such as sending emails or reminders to your clients when they are due for an appointment. Workflow automation can save you time by automating repetitive tasks that would normally take up a lot of your time and energy if done manually. It also ensures that these tasks get completed on time, every time.

3) Alerts and Reminders

It’s also important that your healthcare credentialing software has alerts and reminders. This means that you will be notified when a task is due, such as a renewal or application submission. This is important because it helps to keep you organized and on track with all of your tasks.

4) Electronic Forms and e-Signatures

Another important feature is electronic forms and e-signatures. This allows you to complete and sign forms electronically, which makes the process much faster and easier. It also helps to ensure that all of your information is accurate and up-to-date.

5) Secure Database Management

It is also important that your healthcare credentialing software has secure database management. This means that your data will be protected and kept confidential at all times. This is essential for professionals who deal with sensitive information.

6) Centralized Credentialing

It is also important that your healthcare credentialing software has centralized credentialing. This means that all of your credentials are stored in one place, which allows you to easily access them when needed. It also makes it easier for other providers who need to access this information as well because they don’t have to search through multiple locations for what they need.

Need some innovative solutions for streamlining and improving your healthcare practice? Talk to us about our EMR integration.

Read about the Top Criteria For Choosing A Healthcare CRM Platform.

There’s no doubt that digital marketing is an essential part of any business’s marketing strategy. However, many medical practices are still relying on traditional methods to market their services. There are a number of reasons why digital marketing is a better option for medical practices, and in this blog post, we will discuss some of them.

What Do We Mean by “Traditional Marketing for Medical Practices?”

Before we discuss the benefits of digital marketing, let’s first define what we mean by “traditional marketing.” Traditional marketing is any form of marketing that relies on methods such as print ads, TV commercials, or direct mail. While these methods can still be effective, they are becoming less and less popular as more businesses shift their focus to digital marketing.

Understanding Digital Marketing for Medical Practices

Digital marketing is the process of using online platforms such as websites, social media, and email to promote a business. Unlike traditional marketing methods, digital marketing allows businesses to target their audience more specifically. This means that you can reach more potential customers with less effort.

Benefits of Digital Marketing for Medical Practices

Now that we have a better understanding of What Is Medical Digital Marketing is, let’s discuss some of the benefits it has for medical practices.

Online channels are more affordable.

First of all, digital marketing is much more affordable than traditional marketing. With traditional marketing, you have to pay for print ads, billboards, and radio or TV commercials. Digital marketing is much cheaper because you only have to pay for online ads and the cost of maintaining a website.

You get more results with online marketing.

Another reason why digital marketing is a better option for medical practices is that it’s more effective. Studies have shown that online ads are far more likely to be seen by potential patients than print or billboard ads. In addition, websites are often the first place people go when they’re looking for information about a particular service or product.

Digital marketing is easier to manage.

Finally, digital marketing is more convenient than traditional marketing. With traditional marketing, you have to hire a team of experts to handle your advertising and marketing campaigns. With digital marketing, you can easily manage all of your online activities yourself with the help of a few simple tools.

So, what are you waiting for? Start using digital marketing to promote your medical practice today! For more information on how to get started, contact Sequence Health. We specialize in medical digital marketing!

Get seen online. Read How Can Healthcare SEO Improve the Visibility of a Website?

If you’re in the healthcare industry, you may have heard of PRM and CRM but not know what they are or how they differ. In this blog post, we will explain the difference between PRM and CRM and help you decide if you need both for your business.

Relationship Management in Healthcare

Relationship management might feel like just another buzzword at this point, but in truth, it is at the core of your practice, whether you realize it or not. Relationship management, or RM, is the process of managing interactions between a healthcare organization and its customers and providers. There are two main types of RM: healthcare PRM and healthcare CRM. Each one plays a specific role in the success of your practice and your reputation as a provider.

PRM at a Glance

PRM, or Provider Relationship Management, is a system that helps healthcare organizations manage their relationships with healthcare providers. These could be providers you work with directly or just other providers your patients choose to use. PRM includes tools for managing communications, contracting, and credentialing.

CRM at a Glance

CRM, or Customer Relationship Management, is a system that helps businesses manage their relationships with customers, aka, patients. The goal is to ensure that their experience with your practice is always viewed positively. CRM has many benefits, It includes tools for managing communications and sales pipeline tracking. customer service requests with ease and more!

PRM vs. CRM: How Are PRM and CRM Different?

It’s pretty intuitive: PRM is focused on the provider side of the healthcare industry while CRM is focused on the customer side. PRM manages information about providers such as contact info, specialties, certifications, etc., while CRM manages information about customers such as contact info, purchasing history, complaints/feedback. Although there is a lot of overlap since both are concerned with relationship management, the key differences are important to note.

Do You Need Both PRM and CRM?

If you’re in the healthcare industry, you likely need both PRM and CRM. However, if you’re only selling to businesses and not consumers, then you may only need CRM. If you’re unsure whether or not you need both PRM and CRM, give us a call – we can help! Sequence Health specializes in relationship management, offering you the tools and support you need to make things run smoothly with CRM in the healthcare industry.

Untangle more acronyms. Read EMR vs. EHR: How Do These Two Terms Differ?

Patient engagement is an important concept in healthcare. However, most efforts center around the patient portal, which many clients never or rarely use. So, if you want to get them engaged, you need to meet your patients outside the portal. Here are some ideas on how to do just that.

Why Patient Engagement Matters

There are many reasons why patient engagement matters, but here are a few key ones.

Healthcare is changing. The industry used to be about paternalistic care in which the doctor made all the decisions and the patient simply followed directions. However, patients are now more informed than ever before, and they want to be part of their own care. This has led to the rise of consumerism in healthcare, in which patients demand high-quality, cost-effective care that meets their individual needs.

Patient engagement is essential for delivering on this new model of care. When patients are engaged, they take an active role in their own health, leading to better outcomes overall.

Going Outside the Patient Portal

Engaging patients beyond the patient portal is important because patients who are engaged tend to have better health outcomes and incur lower costs overall. So, how can you go about engaging your patients? Here are some ideas:

• 1. Launch wellness campaigns that target specific conditions or groups of patients.
• 2. Utilize call centers and chatbots to provide support and engagement outside of the portal.
• 3. Be active on social media, using platforms like Facebook, Twitter, and Instagram to communicate with patients and promote engagement opportunities.
• 4. Provide comprehensive patient education materials that can be accessed online or offline.
• 5. Make it easy for patients to reach you by providing multiple contact options, including phone, email, and live chat.
• 6. Prioritize patient feedback to understand what is working well and where improvements can be made.
• 7. Set up your staff for success by training them on how to engage patients in a meaningful way.

When it comes to engaging patients, there is no one-size-fits-all solution. Every practice will have its own unique set of challenges and opportunities. However, these are some general strategies that can help get you started. By taking a holistic approach to engagement, you can create an environment in which patients are more likely to take an active role in their care – and reap the benefits that come with it.

For more direction on patient engagement and compiling patient engagement statistics, contact Sequence Health.

Learn more by reading Why Long-Term Patient Engagement Tools Are Worth It.

If you are a healthcare provider, then you may be wondering what the difference is between remote patient monitoring and chronic care management. Both of these services have become increasingly popular in recent years, but they offer very different benefits to patients and providers.

In this blog post, we will discuss the key differences between these two services and help you decide which one is right for your practice!

Chronic Care Management: The Basics

Chronic care management, or CCM, is a service that provides ongoing support to patients with chronic illnesses. This service can help patients manage their conditions and stay healthy between visits to the doctor. CCM typically includes regular telephone calls or video chats with a healthcare provider, as well as educational materials and goal-setting tools.

Remote Patient Monitoring: The Basics

Remote patient monitoring, or RPM, is a service that allows healthcare providers to monitor patients’ health remotely. This service can include real-time data collection and analysis, as well as personalized feedback and recommendations for patients. RPM can be especially useful for patients who have difficulty making it to the doctor’s office regularly.

How Chronic Care Management and Remote Patient Monitoring Are Different

So, what’s the difference? The main difference between CCM and RPM is that CCM provides ongoing support to patients, while RPM monitors patients’ health remotely.

CCM is a great option for patients who need regular support and guidance in order to manage their chronic illnesses. RPM is a good option for patients who are already taking medication and want to make sure they are following their treatment plan correctly.

Both services have benefits for both providers and patients. Providers can use CCM to keep track of patients’ conditions between visits, and patients can use CCM to get help managing their conditions and staying healthy. RPM allows providers to monitor patient health remotely, which can be helpful for identifying early signs of deterioration or other problems.

Ultimately, the best service for your practice will depend on the needs of your patients. If you are unsure which service is right for your practice, please contact us for more information! Not only can we help you decide on the right option for your practice, but we can also craft custom chronic care management solutions that help make your practice more efficient and profitable.

Learn more. Read 5 Benefits a CRM in the Healthcare Industry Can Provide.

“How can I get my medical website top of Google?”

If you’re a doctor or run a medical website, you know that ranking high on Google is essential to success, so you may have asked yourself this question a few times. In this blog post, we will discuss 5 ways that you can improve your ranking and get more traffic to your website. By following these tips, you will be able to outrank your competitors and generate more leads for your business.

Tip 1: Publish high-quality content.

One of the best ways to improve your ranking on Google is to publish high-quality content. This means writing articles that are informative and engaging and providing valuable information to your readers. If you can do this, you will be able to rank higher than your competitors.

Tip 2: Use keywords in your titles and descriptions.

Another way to improve your ranking on Google is by using keywords in your titles and descriptions. When people search for information online, they use specific keywords or phrases. By including these keywords in your titles and descriptions, you can ensure that your website will show up on the search results pages.

Tip 3: Optimize your website for mobile devices.

In recent years, the number of people accessing the internet via mobile devices has increased dramatically. If you want to make sure that your website is reaching its full potential, you need to optimize it for mobile devices. This means making sure that all of your content is easy to read on smaller screens and that your website is responsive and looks good on different types of smartphones and tablets.

Tip 4: Use social media to promote your content.

Social media can be a powerful tool for promoting your medical website. By sharing your content on Facebook, Twitter, LinkedIn, and other social networks, you can reach a larger audience and generate more leads. Additionally, social media can help improve your ranking on Google by increasing the number of links to your website.

Tip 5: Make sure your website is fast and responsive.

One of the most important factors that Google takes into account when ranking websites is page speed. If your website is slow or unresponsive, you will likely lose out to competitors who have faster websites. To make sure this doesn’t happen, make sure that you optimize your website for speed and use caching plugins to improve performance.

Now you know how to get your medical website to the top of Google. For more assistance on getting your medical website to the top of the rankings, contact Sequence Health.

Is your site lagging? Read It’s Not Too Late: Google Speed Test Your Healthcare Website NOW!

Nursing shortages—driven by inflation, pandemic-related stress, and a shortfall in new nurses—are the primary impediment to achieving pre-COVID margins. According to a new report from Moody’s, nursing labor pressures are “driving up costs for hospitals and hospital systems and forcing some to limit how often they perform more lucrative elective procedures, resulting in lost revenue. Rising costs will make it difficult for hospitals to rebuild margins to pre-COVID levels.”

Attributed in part to halts on elective procedures and exacerbated by the aging out of experienced nurses into retirement, a shrinking pipeline of new nurses, and increased workplace stress, providers are finding it hard to implement effective recruitment and retention strategies. Many providers are turning to travel nurses to fill the gap. Historically, these resources have been leveraged to serve temporary needs. But the higher wages and sign-on bonuses provided by nurse-staffing agencies are adding to the exodus of employed nurses and driving providers to rely on expensive itinerant workers.

While nurse salary and benefits significantly contribute to current provider financial woes, downstream impacts increase the risk of penalties and uncompensated care. In one study on nurse staffing levels, adverse events, including administration of the wrong medication and nosocomial events such as pressure ulcers and falls, were attributed to staffing below optimal levels. Other studies point to a lack of treatment continuity, greater risk of medical errors, increased risk of infection, and the higher probability of data security breaches when nurses are overworked and understaffed.

In response, providers are looking to different care models to help lower demands and reliance on nurse-staffing agencies. This includes incorporating non-clinical resources that can help facilitate the movement of qualified patients across the episode of care, from initial interaction to follow-up and after-care. These efforts help increase nurse satisfaction and unlock financial resources that can be allocated toward retention efforts—an approach that is more cost-effective than relying on traveling nurses or other temporary staffing models.

From physician practices to acute care and post-acute facilities, healthcare providers are looking to turnkey solutions that deliver a single hub for managing the patient care journey, lowering total cost, reducing the risk of avoidable deterioration, and unlocking nursing capacity. Foundational to an effective strategy is an approach tuned to the lowest total cost of performance.

Wherever possible, technology, including AI, should be leveraged to help identify patients who have a need, deliver communications to drive appointment adherence including reminders and wayfinding, and leverage established protocols to accelerate the localization of guidance and escalation.

Every step in the patient journey should be optimized to increase access, adherence, and navigation using the right combination of levers (technology, trained guides, and established protocols and processes) to drive to the best and most optimal outcome for the patient and the provider. Providers can reduce non-clinical demands on nursing staff while:

Increasing access:

•  Increase patient acquisition
•  Improve patient account management
•  Streamline appointment setting
•  Optimize awareness/marketing efforts

Increasing adherence:

•  Route patients to the most appropriate site of care
•  Ensure compliance with care plans
•  Lower barriers to care
•  Provide practical education and support where needed

Improve navigation:

•  Deliver timely, continuous, simplified patient engagement techniques that are personalized and connected to the patient, the provider, and the clinical encounter
•  Build a peer-patient relationship that helps uncover hidden barriers to care
• Improve patient satisfaction and retention

An Optimized Patient Journey Assistance and Outreach solution serves as a 5x force multiplier for nursing staff. It removes the non-clinical, lower-level tasks and serves as a patient connection front line. Escalations are made based on protocols and with the right level of information for nursing staff to act. This approach helps to move lower level, non-billable activities off nursing and onto the most appropriate human capital and technology resources that are tuned and trained to target outcomes across the patient journey.

Staying Profitable Despite Nursing Shortages

Healthcare providers can maintain margins by streamlining operations and using tech-driven solutions. Sequence Health helps reduce the strain on clinical staff through smarter patient engagement tools. Partner with Sequence Health—contact us today to optimize your workflow and protect your bottom line.